Pay TV and Streaming Video in Western Europe: Trends and Forecasts 2022-2028

PUBLISHED: June 12, 2024

PAGES: 14 Slides

DELIVERY TIME: 1-2 business days

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Description

"Total pay-TV and streaming video spend in Western Europe will increase from EUR56.4 billion in 2022 to EUR75.8 billion in 2028."

This report provides detailed 5-year forecasts for the adoption of pay-TV and streaming video services in Western Europe. It includes data on key metrics, describes key market developments and analyses operators' strategies.

This report and data provide:

forecasts for the number of revenue-generating units (RGUs), retail revenue (spend) and average spend per user (ASPU)
forecasts for 16 individual countries and Western Europe as a whole.

Geographical coverage and key metrics:

Geographical coverage	Key metrics
Regions modelled Austria Belgium Denmark Finland France Germany Greece Ireland Italy Netherlands Norway Portugal Spain Sweden Switzerland UK	Revenue-generating units (RGUs) Retail revenue (spend) Average spend per user (ASPU) Pay TV is split by the following access technologies: cable (CATV) pay digital terrestrial TV (DTT) satellite (DTH) operator streaming video third-party streaming Streaming video is split as follows: RGUs and households retail revenue operator direct to consumer (D2C) third-party via operator sales channels third-party D2C advertising-subsidised or full-price tiers

Geographical coverage

Key metrics

Regions modelled

Austria
Belgium
Denmark
Finland
France
Germany
Greece
Ireland
Italy
Netherlands
Norway
Portugal
Spain
Sweden
Switzerland
UK

Revenue-generating units (RGUs)
Retail revenue (spend)
Average spend per user (ASPU)

Pay TV is split by the following access technologies:
- cable (CATV)
- pay digital terrestrial TV (DTT)
- satellite (DTH)
- operator streaming video
- third-party streaming

Streaming video is split as follows:
- RGUs and households
- retail revenue
  - operator direct to consumer (D2C)
  - third-party via operator sales channels
  - third-party D2C
- advertising-subsidised or full-price tiers