PUBLISHER: Allied Market Research | PRODUCT CODE: 1641758
PUBLISHER: Allied Market Research | PRODUCT CODE: 1641758
The music event market was valued at $250.8 billion in 2023 and is estimated to reach $775.7 billion by 2035, exhibiting a CAGR of 10.2% from 2024 to 2035.
A music event is a gathering or occasion where musical performances are showcased for an audience. These events can range from small, intimate concerts to large-scale festivals and can feature various genres, artists, and cultural influences. Music events are not only about live performances they also incorporate elements of art, culture, and community, creating memorable experiences for attendees.
The growth of the global music event market is driven by increase in disposable income, which has enabled individuals to spend more on leisure activities, including attending music events, festivals, and concerts and increase in popularity of live music experiences. As per a 2024 study by Statista, music tours reached a record revenue of $9.17 billion in 2023 from $5.55 billion in 2022. Furthermore, social media platforms and streaming services have strengthened the connection between artists and fans, encouraging attendance at live events to see favorite performers, which significantly contributes toward the market growth. Moreover, large-scale music festivals featuring diverse lineups and activities are increasingly popular, contributing to market growth through ticket sales, sponsorships, and merchandising. For instance, JamBase-a popular online platform dedicated to music and live events-recorded 2,184 music festivals in 2024, featuring 45,522 artists. In addition, music events that adopt eco-friendly practices and promote sustainability resonate with environmentally conscious consumers, driving attendance and support. A blog published in 2024 by The Ticket Fairy-a next-generation event ticketing, marketing, management, intelligence and revenue acceleration platform-revealed that 69% of the respondents are attracted toward music events & festivals that offer nature-focused experiences. However, rise in penetration of streaming services and virtual concerts offers affordable and convenient alternatives to live events, which hampers the market growth. Moreover, organizing live music events involves significant expenses, including venue rental, artist fees, technical setup, security, and marketing, which significantly restrains the growth of the global market. On the contrary, advancements on event technologies such as virtual reality, augmented reality, and advanced sound systems that enhance the event experience and attract larger and more diverse audiences are expected to offer lucrative opportunities for the expansion of the global market during the forecast period.
The global music event market is segmented into revenue source, genre, type, age group, gender, and region. By revenue source, the market is divided into tickets, sponsorships, and others. Depending on genre, it is divided into rock, pop, EDM, and others. On the basis of type, it is segregated into music festivals, music concerts, music shows, and others. Depending on age group, it is fragmented into below 20 years, 21 to 40 years, and above 40 years. By gender, it is bifurcated into male and female. Region wise, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
Key Findings
Competitive Analysis
The key players operating in the music event market are Access Destination Services, LLC, Anschutz Entertainment Group, Basset Events, Inc., BCD Group, Colin Cowie Lifestyle, Carlson, Inc., Eventbrite, Inc., Insomniac Holdings, LLC, Outback Presents, LLC, Rafanelli Events, and Live Nation. These players have adopted acquisition, agreement, collaboration, joint venture, partnership, and product launch as their key developmental strategies to sustain the intense competition and gain a strong foothold in the global market.
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