Automotive seat heater Market By Type (Carbon Heater, Composite Heater) , By Vehicle Type (Passenger Cars, Commercial Vehicles) By Sales Channel (OEM, Aftermarket) : Global Opportunity Analysis and Industry Forecast, 2024-2033

Description

The automotive seat heater market was valued at $3.1 billion in 2023, and is projected to reach $5.5 billion by 2033, growing at a CAGR of 6% from 2024 to 2033.

Automotive seat heater is a feature integrated into vehicle seats to provide added comfort and warmth to passengers during cold weather conditions. These systems use heating elements embedded within the seat cushions and backs, which can be activated to generate heat. Heated seats are used in conjunction with climate-controlled ventilation, which eliminates the condensing moisture from the seat.

The growth of the global automotive seat heater market is majorly driven by continuous expansion of the automotive industry, with increasing vehicle production and sales. This is attributed to the fact that automotive seat heaters have become a popular comfort and convenience feature in modern vehicles, ranging from luxury models to more affordable cars. Moreover, surge in adoption of electric vehicles significantly contributes toward the growth of the global market, as seat heaters are being increasingly integrated in electric vehicles, where they provide an efficient way to warm passengers without heavily taxing the vehicle's main battery system. According to the International Energy Agency, a Paris-based autonomous intergovernmental organization, over 3 million electric vehicles were sold in the first quarter of 2024, around 25% higher as compared to 2023. This number is estimated to reach 17 million by the end of 2024, exhibiting a 20% year-on-year increase. Furthermore, shift in consumer preference for comfort and convenience features in vehicles and increase in awareness of the health benefits of seat heaters, such as improved circulation and relief from muscle discomfort during long drives, act as the key driving forces of the global market. Moreover, higher demand for seat heaters in regions with cold climates significantly fosters the market growth. However, high cost associated with the integration of seat heaters increases the overall price of the vehicle, which acts as a key deterrent factor of the market. Moreover, increase in popularity of alternative heating technologies, such as heated seat covers or portable seat heaters, offer more flexible and cost-effective solutions, thus restraining the market growth. The demand for seat heaters is highly seasonal, with higher sales in colder months and regions, further limiting their market penetration. On the contrary, the development of intelligent control systems that provide precise temperature regulation and enhanced safety features by analyzing the weather conditions and automatically adjusting the seat heaters to provide optimal comfort levels is expected to offer lucrative opportunities for the growth of the market during the forecast period.

The global automotive seat heaters market is segmented into type, vehicle type, sales channel, and region. On the basis of type, the market is divided into carbon heater and composite heater. Depending on vehicle type, it is segregated into passenger cars and vehicle type. By sale channel, it is bifurcated into OEM and aftermarket. Region wise, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.

Key Findings

On the basis of type, the carbon heater segment is anticipated to experience notable growth by 2033.

Depending on vehicle type, the passenger car segment is expected to dominate the automotive seat heater market in the coming years.

By sale channel, aftermarket is projected to emerge as a leading segment in the near future.

Region wise, Europe is expected to exhibit highest growth in the automotive heat seater market during the forecast period.

Competition Analysis

Competitive analysis and profiles of the major players in the global automotive seat heater market include Continental AG, Panasonic Corporation, Gentherm Incorporated, II-VI Incorporated, Roadwire LLC, Rostra Precision Controls Inc., Firsten Automotive Electronics Co., Ltd., Guangzhou Tachibana Electronic Co., Ltd., SINOMAS, and Champion Auto Systems. These major players have adopted various key development strategies such as business expansion, new product launches, and partnerships to sustain the intense competition and strengthen their foothold in the market.

Additional benefits you will get with this purchase are:

Quarterly Update and* (only available with a corporate license, on listed price)
5 additional Company Profile of client Choice pre- or Post-purchase, as a free update.
Free Upcoming Version on the Purchase of Five and Enterprise User License.
16 analyst hours of support* (post-purchase, if you find additional data requirements upon review of the report, you may receive support amounting to 16 analyst hours to solve questions, and post-sale queries)
15% Free Customization* (in case the scope or segment of the report does not match your requirements, 15% is equivalent to 3 working days of free work, applicable once)
Free data Pack on the Five and Enterprise User License. (Excel version of the report)
Free Updated report if the report is 6-12 months old or older.
24-hour priority response*
Free Industry updates and white papers.

Possible Customization with this report (with additional cost and timeline, please talk to the sales executive to know more)

Product Benchmarking / Product specification and applications
New Product Development/ Product Matrix of Key Players
Historic market data

Key Market Segments

By Type

Carbon Heater
Composite Heater

By Vehicle Type

Passenger Cars
Commercial Vehicles

By Sales Channel

OEM
Aftermarket

By Region

North America
- U.S.
- Canada
- Mexico
Europe
- UK
- Germany
- France
- Russia
- Rest of Europe
Asia-Pacific
- China
- Japan
- India
- South Korea
- Australia
- Rest of Asia-Pacific
Latin America
- Brazil
- Argentina
- Rest of Latin America
Middle East and Africa
- Saudi Arabia
- UAE
- Israel
- Africa
- Rest of Middle East and Africa

Key Market Players:

Continental AG
Panasonic Corporation
Gentherm Incorporated
II-VI Incorporated
Roadwire LLC
Rostra Precision Controls Inc.
Firsten Automotive Electronics Co., Ltd.
Guangzhou Tachibana Electronic Co., Ltd.
SINOMAS
Champion Auto Systems

Product Code: A323768

CHAPTER 1: INTRODUCTION

1.1. Report Description
1.2. Key Market Segments
1.3. Key Benefits
1.4. Research Methodology
- 1.4.1. Primary Research
- 1.4.2. Secondary Research
- 1.4.3. Analyst Tools and Models

CHAPTER 2: EXECUTIVE SUMMARY

2.1. CXO Perspective

CHAPTER 3: MARKET LANDSCAPE

3.1. Market Definition and Scope
3.2. Key Findings
- 3.2.1. Top Investment Pockets
- 3.2.2. Top Winning Strategies
3.3. Porter's Five Forces Analysis
- 3.3.1. Bargaining Power of Suppliers
- 3.3.2. Threat of New Entrants
- 3.3.3. Threat of Substitutes
- 3.3.4. Competitive Rivalry
- 3.3.5. Bargaining Power among Buyers
3.4. Market Dynamics
- 3.4.1. Drivers
- 3.4.2. Restraints
- 3.4.3. Opportunities

CHAPTER 4: AUTOMOTIVE SEAT HEATER MARKET, BY TYPE

4.1. Market Overview
- 4.1.1 Market Size and Forecast, By Type
4.2. Carbon Heater
- 4.2.1. Key Market Trends, Growth Factors and Opportunities
- 4.2.2. Market Size and Forecast, By Region
- 4.2.3. Market Share Analysis, By Country
4.3. Composite Heater
- 4.3.1. Key Market Trends, Growth Factors and Opportunities
- 4.3.2. Market Size and Forecast, By Region
- 4.3.3. Market Share Analysis, By Country

CHAPTER 5: AUTOMOTIVE SEAT HEATER MARKET, BY VEHICLE TYPE

5.1. Market Overview
- 5.1.1 Market Size and Forecast, By Vehicle Type
5.2. Passenger Cars
- 5.2.1. Key Market Trends, Growth Factors and Opportunities
- 5.2.2. Market Size and Forecast, By Region
- 5.2.3. Market Share Analysis, By Country
5.3. Commercial Vehicles
- 5.3.1. Key Market Trends, Growth Factors and Opportunities
- 5.3.2. Market Size and Forecast, By Region
- 5.3.3. Market Share Analysis, By Country

CHAPTER 6: AUTOMOTIVE SEAT HEATER MARKET, BY SALES CHANNEL

6.1. Market Overview
- 6.1.1 Market Size and Forecast, By Sales Channel
6.2. OEM
- 6.2.1. Key Market Trends, Growth Factors and Opportunities
- 6.2.2. Market Size and Forecast, By Region
- 6.2.3. Market Share Analysis, By Country
6.3. Aftermarket
- 6.3.1. Key Market Trends, Growth Factors and Opportunities
- 6.3.2. Market Size and Forecast, By Region
- 6.3.3. Market Share Analysis, By Country

CHAPTER 7: AUTOMOTIVE SEAT HEATER MARKET, BY REGION

7.1. Market Overview
- 7.1.1 Market Size and Forecast, By Region
7.2. North America
- 7.2.1. Key Market Trends and Opportunities
- 7.2.2. Market Size and Forecast, By Type
- 7.2.3. Market Size and Forecast, By Vehicle Type
- 7.2.4. Market Size and Forecast, By Sales Channel
- 7.2.5. Market Size and Forecast, By Country
- 7.2.6. U.S. Automotive seat heater Market
  - 7.2.6.1. Market Size and Forecast, By Type
  - 7.2.6.2. Market Size and Forecast, By Vehicle Type
  - 7.2.6.3. Market Size and Forecast, By Sales Channel
- 7.2.7. Canada Automotive seat heater Market
  - 7.2.7.1. Market Size and Forecast, By Type
  - 7.2.7.2. Market Size and Forecast, By Vehicle Type
  - 7.2.7.3. Market Size and Forecast, By Sales Channel
- 7.2.8. Mexico Automotive seat heater Market
  - 7.2.8.1. Market Size and Forecast, By Type
  - 7.2.8.2. Market Size and Forecast, By Vehicle Type
  - 7.2.8.3. Market Size and Forecast, By Sales Channel
7.3. Europe
- 7.3.1. Key Market Trends and Opportunities
- 7.3.2. Market Size and Forecast, By Type
- 7.3.3. Market Size and Forecast, By Vehicle Type
- 7.3.4. Market Size and Forecast, By Sales Channel
- 7.3.5. Market Size and Forecast, By Country
- 7.3.6. UK Automotive seat heater Market
  - 7.3.6.1. Market Size and Forecast, By Type
  - 7.3.6.2. Market Size and Forecast, By Vehicle Type
  - 7.3.6.3. Market Size and Forecast, By Sales Channel
- 7.3.7. Germany Automotive seat heater Market
  - 7.3.7.1. Market Size and Forecast, By Type
  - 7.3.7.2. Market Size and Forecast, By Vehicle Type
  - 7.3.7.3. Market Size and Forecast, By Sales Channel
- 7.3.8. France Automotive seat heater Market
  - 7.3.8.1. Market Size and Forecast, By Type
  - 7.3.8.2. Market Size and Forecast, By Vehicle Type
  - 7.3.8.3. Market Size and Forecast, By Sales Channel
- 7.3.9. Russia Automotive seat heater Market
  - 7.3.9.1. Market Size and Forecast, By Type
  - 7.3.9.2. Market Size and Forecast, By Vehicle Type
  - 7.3.9.3. Market Size and Forecast, By Sales Channel
- 7.3.10. Rest of Europe Automotive seat heater Market
  - 7.3.10.1. Market Size and Forecast, By Type
  - 7.3.10.2. Market Size and Forecast, By Vehicle Type
  - 7.3.10.3. Market Size and Forecast, By Sales Channel
7.4. Asia-Pacific
- 7.4.1. Key Market Trends and Opportunities
- 7.4.2. Market Size and Forecast, By Type
- 7.4.3. Market Size and Forecast, By Vehicle Type
- 7.4.4. Market Size and Forecast, By Sales Channel
- 7.4.5. Market Size and Forecast, By Country
- 7.4.6. China Automotive seat heater Market
  - 7.4.6.1. Market Size and Forecast, By Type
  - 7.4.6.2. Market Size and Forecast, By Vehicle Type
  - 7.4.6.3. Market Size and Forecast, By Sales Channel
- 7.4.7. Japan Automotive seat heater Market
  - 7.4.7.1. Market Size and Forecast, By Type
  - 7.4.7.2. Market Size and Forecast, By Vehicle Type
  - 7.4.7.3. Market Size and Forecast, By Sales Channel
- 7.4.8. India Automotive seat heater Market
  - 7.4.8.1. Market Size and Forecast, By Type
  - 7.4.8.2. Market Size and Forecast, By Vehicle Type
  - 7.4.8.3. Market Size and Forecast, By Sales Channel
- 7.4.9. South Korea Automotive seat heater Market
  - 7.4.9.1. Market Size and Forecast, By Type
  - 7.4.9.2. Market Size and Forecast, By Vehicle Type
  - 7.4.9.3. Market Size and Forecast, By Sales Channel
- 7.4.10. Australia Automotive seat heater Market
  - 7.4.10.1. Market Size and Forecast, By Type
  - 7.4.10.2. Market Size and Forecast, By Vehicle Type
  - 7.4.10.3. Market Size and Forecast, By Sales Channel
- 7.4.11. Rest of Asia-Pacific Automotive seat heater Market
  - 7.4.11.1. Market Size and Forecast, By Type
  - 7.4.11.2. Market Size and Forecast, By Vehicle Type
  - 7.4.11.3. Market Size and Forecast, By Sales Channel
7.5. Latin America
- 7.5.1. Key Market Trends and Opportunities
- 7.5.2. Market Size and Forecast, By Type
- 7.5.3. Market Size and Forecast, By Vehicle Type
- 7.5.4. Market Size and Forecast, By Sales Channel
- 7.5.5. Market Size and Forecast, By Country
- 7.5.6. Brazil Automotive seat heater Market
  - 7.5.6.1. Market Size and Forecast, By Type
  - 7.5.6.2. Market Size and Forecast, By Vehicle Type
  - 7.5.6.3. Market Size and Forecast, By Sales Channel
- 7.5.7. Argentina Automotive seat heater Market
  - 7.5.7.1. Market Size and Forecast, By Type
  - 7.5.7.2. Market Size and Forecast, By Vehicle Type
  - 7.5.7.3. Market Size and Forecast, By Sales Channel
- 7.5.8. REST of Latin America Automotive seat heater Market
  - 7.5.8.1. Market Size and Forecast, By Type
  - 7.5.8.2. Market Size and Forecast, By Vehicle Type
  - 7.5.8.3. Market Size and Forecast, By Sales Channel
7.6. Middle East And Africa
- 7.6.1. Key Market Trends and Opportunities
- 7.6.2. Market Size and Forecast, By Type
- 7.6.3. Market Size and Forecast, By Vehicle Type
- 7.6.4. Market Size and Forecast, By Sales Channel
- 7.6.5. Market Size and Forecast, By Country
- 7.6.6. Saudi Arabia Automotive seat heater Market
  - 7.6.6.1. Market Size and Forecast, By Type
  - 7.6.6.2. Market Size and Forecast, By Vehicle Type
  - 7.6.6.3. Market Size and Forecast, By Sales Channel
- 7.6.7. UAE Automotive seat heater Market
  - 7.6.7.1. Market Size and Forecast, By Type
  - 7.6.7.2. Market Size and Forecast, By Vehicle Type
  - 7.6.7.3. Market Size and Forecast, By Sales Channel
- 7.6.8. Israel Automotive seat heater Market
  - 7.6.8.1. Market Size and Forecast, By Type
  - 7.6.8.2. Market Size and Forecast, By Vehicle Type
  - 7.6.8.3. Market Size and Forecast, By Sales Channel
- 7.6.9. Africa Automotive seat heater Market
  - 7.6.9.1. Market Size and Forecast, By Type
  - 7.6.9.2. Market Size and Forecast, By Vehicle Type
  - 7.6.9.3. Market Size and Forecast, By Sales Channel
- 7.6.10. Rest of Middle East And Africa Automotive seat heater Market
  - 7.6.10.1. Market Size and Forecast, By Type
  - 7.6.10.2. Market Size and Forecast, By Vehicle Type
  - 7.6.10.3. Market Size and Forecast, By Sales Channel

CHAPTER 8: COMPETITIVE LANDSCAPE

8.1. Introduction
8.2. Top Winning Strategies
8.3. Product Mapping of Top 10 Player
8.4. Competitive Dashboard
8.5. Competitive Heatmap
8.6. Top Player Positioning, 2023

CHAPTER 9: COMPANY PROFILES

9.1. Continental AG
- 9.1.1. Company Overview
- 9.1.2. Key Executives
- 9.1.3. Company Snapshot
- 9.1.4. Operating Business Segments
- 9.1.5. Product Portfolio
- 9.1.6. Business Performance
- 9.1.7. Key Strategic Moves and Developments
9.2. Panasonic Corporation
- 9.2.1. Company Overview
- 9.2.2. Key Executives
- 9.2.3. Company Snapshot
- 9.2.4. Operating Business Segments
- 9.2.5. Product Portfolio
- 9.2.6. Business Performance
- 9.2.7. Key Strategic Moves and Developments
9.3. Gentherm Incorporated
- 9.3.1. Company Overview
- 9.3.2. Key Executives
- 9.3.3. Company Snapshot
- 9.3.4. Operating Business Segments
- 9.3.5. Product Portfolio
- 9.3.6. Business Performance
- 9.3.7. Key Strategic Moves and Developments
9.4. II-VI Incorporated
- 9.4.1. Company Overview
- 9.4.2. Key Executives
- 9.4.3. Company Snapshot
- 9.4.4. Operating Business Segments
- 9.4.5. Product Portfolio
- 9.4.6. Business Performance
- 9.4.7. Key Strategic Moves and Developments
9.5. Roadwire LLC
- 9.5.1. Company Overview
- 9.5.2. Key Executives
- 9.5.3. Company Snapshot
- 9.5.4. Operating Business Segments
- 9.5.5. Product Portfolio
- 9.5.6. Business Performance
- 9.5.7. Key Strategic Moves and Developments
9.6. Rostra Precision Controls Inc.
- 9.6.1. Company Overview
- 9.6.2. Key Executives
- 9.6.3. Company Snapshot
- 9.6.4. Operating Business Segments
- 9.6.5. Product Portfolio
- 9.6.6. Business Performance
- 9.6.7. Key Strategic Moves and Developments
9.7. Firsten Automotive Electronics Co., Ltd.
- 9.7.1. Company Overview
- 9.7.2. Key Executives
- 9.7.3. Company Snapshot
- 9.7.4. Operating Business Segments
- 9.7.5. Product Portfolio
- 9.7.6. Business Performance
- 9.7.7. Key Strategic Moves and Developments
9.8. Guangzhou Tachibana Electronic Co., Ltd.
- 9.8.1. Company Overview
- 9.8.2. Key Executives
- 9.8.3. Company Snapshot
- 9.8.4. Operating Business Segments
- 9.8.5. Product Portfolio
- 9.8.6. Business Performance
- 9.8.7. Key Strategic Moves and Developments
9.9. SINOMAS
- 9.9.1. Company Overview
- 9.9.2. Key Executives
- 9.9.3. Company Snapshot
- 9.9.4. Operating Business Segments
- 9.9.5. Product Portfolio
- 9.9.6. Business Performance
- 9.9.7. Key Strategic Moves and Developments
9.10. Champion Auto Systems
- 9.10.1. Company Overview
- 9.10.2. Key Executives
- 9.10.3. Company Snapshot
- 9.10.4. Operating Business Segments
- 9.10.5. Product Portfolio
- 9.10.6. Business Performance
- 9.10.7. Key Strategic Moves and Developments