Mascara Market By Category (Regular, Waterproof or Water-resistant), By Product Type (Volumizing, Lengthening, Curling), By Distribution Channel (Offline Channel, E-Commerce): Global Opportunity Analysis and Industry Forecast, 2023-2032

List of Tables

The mascara market was valued at $6.4 billion in 2022, and is estimated to reach $14.1 billion by 2032, growing at a CAGR of 8.3% from 2023 to 2032.

Mascara is a cosmetic product designed to enhance the appearance of eyelashes by darkening, thickening, and lengthening them. It is typically housed in a tube with an applicator wand. It contains a mixture of pigments, waxes, oils, and polymers. These ingredients work together to coat the lashes, providing color, volume, and definition. It is applied to the lashes, creating a more dramatic and defined look. It is commonly used as part of a makeup routine to accentuate the eyes and create a wide range of looks, from natural to dramatic. Mascara formulations vary, including volumizing, lengthening, waterproof, and curling options, with different brush shapes and sizes to achieve specific lash effects.

The mascara market is segmented into category, product type, distribution channel, and region. By category, it is bifurcated into regular and waterproof/water-resistant. By product type, it is divided into volumizing, lengthening, and curling. By distribution channel, it is categorized into offline channel and e-commerce. By region, it is analyzed across North America, Europe, Asia-Pacific, Latin America, and MEA.

The market landscape of the mascara market is positively influenced by the evolving trends of cosmetic and fashion industry. Influences from celebrities, social media, and change in fashion trends significantly shape consumer preferences and behaviors. For instance, endorsements by celebrities or the emergence of new trends, such as the preference for either natural or dramatic lashes, have attracted consumers towards specific mascara products. Moreover, the proliferation of beauty influencers and online tutorials on platforms such as Instagram and YouTube amplify trend dissemination, directly influencing mascara choices. Consequently, mascara brands are remaining agile, consistently innovating their products, formulations, and marketing approaches to remain pertinent and seize opportunities which arise from shift in beauty trends. The aforementioned factors have boosted the demand for mascara.

Furthermore, the continuous technological advancements have significantly driven the mascara market expansion. The availability of new formulations, applicators, and features in the product, which aims to deliver enhanced benefits to consumers, has boosted market growth. Manufacturers devote substantial resources to R&D, resulting in mascaras that have improved longevity, smudge-proof formulas, waterproof capabilities, and innovative brush designs tailored to specific lash needs such as volumizing, lengthening, curling, or defining. In addition, breakthroughs in ingredient technology have enabled the formulation of mascaras with nourishing and conditioning properties, promoting lash health. For instance, the advent of tubing mascaras, which encase each lash in water-resistant tubes for prolonged wear, stands as a noteworthy innovation in the industry. These technological advancements cater to consumers seeking superior performance and convenience. It has also fueled the overall expansion and competitiveness of the mascara market, as brands are engaged to set themselves apart through innovation and product excellence.

However, mascara typically comprises various components such as pigments, preservatives, fragrances, and binding agents, some of which have the potential to trigger allergic reactions or irritation in susceptible individuals. Ingredients such as parabens, formaldehyde-releasing preservatives, and fragrance compounds are recognized as allergens or irritants for certain people. Moreover, mascara formulations often feature acrylate-based polymers and other synthetic compounds, which may cause discomfort or adverse reactions, particularly among those with sensitive skin or eyes. Consequently, consumers experiencing allergic reactions or irritation exhibit reluctance to use mascara or may actively seek hypoallergenic or sensitive formula alternatives, constraining their options in the market. In addition, apprehensions regarding the safety of specific ingredients, particularly those with controversial or uncertain health implications, can shape consumer perceptions and contribute to hesitancy in purchasing mascara products, thereby hindering market expansion.

The significant restraint on the mascara market is the growing popularity of alternative eyelash enhancement methods such as eyelash extensions and false lashes. While mascara offers a convenient and cost-effective solution for enhancing lash appearance, some consumers use it for more semi-permanent or dramatic options provided by eyelash extensions or false lashes. Eyelash extensions involve attaching synthetic or natural fibers to individual lashes using an adhesive, creating the appearance of longer, fuller lashes that can last several weeks with proper maintenance. Moreover, false lashes are temporary strips or individual clusters of synthetic or natural lashes applied along the lash line using adhesive for a temporary boost in lash volume and length. These alternatives provide consumers with customizable options for achieving desired lash looks without relying solely on mascara. As a result, the mascara market faces competition from these alternative methods, particularly among consumers seeking more long-lasting or dramatic results.

Furthermore, advancements in eyelash extension techniques and the availability of high-quality false lashes have further intensified competition for mascara brands, compelling them to innovate and differentiate their products to maintain consumer interest and market share.

Moreover, the demand for mascara products made with eco-friendly materials has increased in recent years. Sustainable packaging choices such as recyclable, biodegradable, or refillable options are becoming increasingly popular as consumers prioritize minimizing their environmental impact. Mascara brands are able to set themselves apart and draw in environmentally conscious consumers by providing products in packaging that reflects their sustainability principles. In addition, through investment in innovative packaging solutions and integration of sustainable practices across the supply chain, mascara brands have the chance to resonate with an expanding demographic of eco-aware consumers.

Competitive analysis and profiles of the major players in the mascara market, such as L'Oreal Group, Estee Lauder Companies, Coty Inc, Shiseido Company, Limited, The Procter & Gamble Company (P&G), Revlon, Inc, Chanel S.A, LVMH Moet Hennessy Louis Vuitton SE, and Kose Corporation are provided in this report.

Key Benefits for Stakeholders

This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the mascara market analysis from 2022 to 2032 to identify the prevailing mascara market opportunities.
The market research is offered along with information related to key drivers, restraints, and opportunities.
Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
In-depth analysis of the mascara market segmentation assists to determine the prevailing market opportunities.
Major countries in each region are mapped according to their revenue contribution to the global market.
Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
The report includes the analysis of the regional as well as global mascara market trends, key players, market segments, application areas, and market growth strategies.

Additional benefits you will get with this purchase are:

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Consumer Buying Behavior Analysis
Technology Trend Analysis
Additional company profiles with specific to client's interest
Additional country or region analysis- market size and forecast
Average Selling Price Analysis / Price Point Analysis
Brands Share Analysis
Criss-cross segment analysis- market size and forecast
Expanded list for Company Profiles
Historic market data

Key Market Segments

By Category

Regular
Waterproof or Water-resistant

By Product Type

Volumizing
Lengthening
Curling

By Distribution Channel

Offline Channel
E-Commerce

By Region

North America
- U.S.
- Canada
- Mexico
Europe
- UK
- Germany
- France
- Italy
- Spain
- Russia
- Rest of Europe
Asia-Pacific
- China
- Japan
- India
- Australia
- Malaysia
- Thailand
- Indonesia
- Rest of Asia-Pacific
Latin America
- Brazil
- Argentina
- Rest of Latin America
Middle East and Africa
- UAE
- South Africa
- Saudi Arabia
- Rest of Middle East And Africa

Key Market Players:

L'Oreal Group
The Estee Lauder Companies Inc.
Coty Inc
Shiseido Company, Limited
he Procter & Gamble Company (P&G)
Revlon, Inc
Chanel S.A
LVMH Moet Hennessy Louis Vuitton SE
Kose Corporation
Avon Products, Inc

Product Code: A32210

CHAPTER 1: INTRODUCTION

1.1. Report description
1.2. Key market segments
1.3. Key benefits to the stakeholders
1.4. Research methodology
- 1.4.1. Primary research
- 1.4.2. Secondary research
- 1.4.3. Analyst tools and models

CHAPTER 2: EXECUTIVE SUMMARY

2.1. CXO perspective

CHAPTER 3: MARKET OVERVIEW

3.1. Market definition and scope
3.2. Key findings
- 3.2.1. Top impacting factors
- 3.2.2. Top investment pockets
3.3. Porter's five forces analysis
3.4. Market dynamics
- 3.4.1. Drivers
- 3.4.2. Restraints
- 3.4.3. Opportunities
3.5. Value Chain Analysis

CHAPTER 4: MASCARA MARKET, BY CATEGORY

4.1. Overview
- 4.1.1. Market size and forecast
4.2. Regular
- 4.2.1. Key market trends, growth factors and opportunities
- 4.2.2. Market size and forecast, by region
- 4.2.3. Market share analysis by country
4.3. Waterproof or Water-resistant
- 4.3.1. Key market trends, growth factors and opportunities
- 4.3.2. Market size and forecast, by region
- 4.3.3. Market share analysis by country

CHAPTER 5: MASCARA MARKET, BY PRODUCT TYPE

5.1. Overview
- 5.1.1. Market size and forecast
5.2. Volumizing
- 5.2.1. Key market trends, growth factors and opportunities
- 5.2.2. Market size and forecast, by region
- 5.2.3. Market share analysis by country
5.3. Lengthening
- 5.3.1. Key market trends, growth factors and opportunities
- 5.3.2. Market size and forecast, by region
- 5.3.3. Market share analysis by country
5.4. Curling
- 5.4.1. Key market trends, growth factors and opportunities
- 5.4.2. Market size and forecast, by region
- 5.4.3. Market share analysis by country

CHAPTER 6: MASCARA MARKET, BY DISTRIBUTION CHANNEL

6.1. Overview
- 6.1.1. Market size and forecast
6.2. Offline Channel
- 6.2.1. Key market trends, growth factors and opportunities
- 6.2.2. Market size and forecast, by region
- 6.2.3. Market share analysis by country
6.3. E-Commerce
- 6.3.1. Key market trends, growth factors and opportunities
- 6.3.2. Market size and forecast, by region
- 6.3.3. Market share analysis by country

CHAPTER 7: MASCARA MARKET, BY REGION

7.1. Overview
- 7.1.1. Market size and forecast By Region
7.2. North America
- 7.2.1. Key market trends, growth factors and opportunities
- 7.2.2. Market size and forecast, by Category
- 7.2.3. Market size and forecast, by Product Type
- 7.2.4. Market size and forecast, by Distribution Channel
- 7.2.5. Market size and forecast, by country
  - 7.2.5.1. U.S.
  - 7.2.5.1.1. Market size and forecast, by Category
  - 7.2.5.1.2. Market size and forecast, by Product Type
  - 7.2.5.1.3. Market size and forecast, by Distribution Channel
  - 7.2.5.2. Canada
  - 7.2.5.2.1. Market size and forecast, by Category
  - 7.2.5.2.2. Market size and forecast, by Product Type
  - 7.2.5.2.3. Market size and forecast, by Distribution Channel
  - 7.2.5.3. Mexico
  - 7.2.5.3.1. Market size and forecast, by Category
  - 7.2.5.3.2. Market size and forecast, by Product Type
  - 7.2.5.3.3. Market size and forecast, by Distribution Channel
7.3. Europe
- 7.3.1. Key market trends, growth factors and opportunities
- 7.3.2. Market size and forecast, by Category
- 7.3.3. Market size and forecast, by Product Type
- 7.3.4. Market size and forecast, by Distribution Channel
- 7.3.5. Market size and forecast, by country
  - 7.3.5.1. UK
  - 7.3.5.1.1. Market size and forecast, by Category
  - 7.3.5.1.2. Market size and forecast, by Product Type
  - 7.3.5.1.3. Market size and forecast, by Distribution Channel
  - 7.3.5.2. Germany
  - 7.3.5.2.1. Market size and forecast, by Category
  - 7.3.5.2.2. Market size and forecast, by Product Type
  - 7.3.5.2.3. Market size and forecast, by Distribution Channel
  - 7.3.5.3. France
  - 7.3.5.3.1. Market size and forecast, by Category
  - 7.3.5.3.2. Market size and forecast, by Product Type
  - 7.3.5.3.3. Market size and forecast, by Distribution Channel
  - 7.3.5.4. Italy
  - 7.3.5.4.1. Market size and forecast, by Category
  - 7.3.5.4.2. Market size and forecast, by Product Type
  - 7.3.5.4.3. Market size and forecast, by Distribution Channel
  - 7.3.5.5. Spain
  - 7.3.5.5.1. Market size and forecast, by Category
  - 7.3.5.5.2. Market size and forecast, by Product Type
  - 7.3.5.5.3. Market size and forecast, by Distribution Channel
  - 7.3.5.6. Russia
  - 7.3.5.6.1. Market size and forecast, by Category
  - 7.3.5.6.2. Market size and forecast, by Product Type
  - 7.3.5.6.3. Market size and forecast, by Distribution Channel
  - 7.3.5.7. Rest of Europe
  - 7.3.5.7.1. Market size and forecast, by Category
  - 7.3.5.7.2. Market size and forecast, by Product Type
  - 7.3.5.7.3. Market size and forecast, by Distribution Channel
7.4. Asia-Pacific
- 7.4.1. Key market trends, growth factors and opportunities
- 7.4.2. Market size and forecast, by Category
- 7.4.3. Market size and forecast, by Product Type
- 7.4.4. Market size and forecast, by Distribution Channel
- 7.4.5. Market size and forecast, by country
  - 7.4.5.1. China
  - 7.4.5.1.1. Market size and forecast, by Category
  - 7.4.5.1.2. Market size and forecast, by Product Type
  - 7.4.5.1.3. Market size and forecast, by Distribution Channel
  - 7.4.5.2. Japan
  - 7.4.5.2.1. Market size and forecast, by Category
  - 7.4.5.2.2. Market size and forecast, by Product Type
  - 7.4.5.2.3. Market size and forecast, by Distribution Channel
  - 7.4.5.3. India
  - 7.4.5.3.1. Market size and forecast, by Category
  - 7.4.5.3.2. Market size and forecast, by Product Type
  - 7.4.5.3.3. Market size and forecast, by Distribution Channel
  - 7.4.5.4. Australia
  - 7.4.5.4.1. Market size and forecast, by Category
  - 7.4.5.4.2. Market size and forecast, by Product Type
  - 7.4.5.4.3. Market size and forecast, by Distribution Channel
  - 7.4.5.5. Malaysia
  - 7.4.5.5.1. Market size and forecast, by Category
  - 7.4.5.5.2. Market size and forecast, by Product Type
  - 7.4.5.5.3. Market size and forecast, by Distribution Channel
  - 7.4.5.6. Thailand
  - 7.4.5.6.1. Market size and forecast, by Category
  - 7.4.5.6.2. Market size and forecast, by Product Type
  - 7.4.5.6.3. Market size and forecast, by Distribution Channel
  - 7.4.5.7. Indonesia
  - 7.4.5.7.1. Market size and forecast, by Category
  - 7.4.5.7.2. Market size and forecast, by Product Type
  - 7.4.5.7.3. Market size and forecast, by Distribution Channel
  - 7.4.5.8. Rest of Asia-Pacific
  - 7.4.5.8.1. Market size and forecast, by Category
  - 7.4.5.8.2. Market size and forecast, by Product Type
  - 7.4.5.8.3. Market size and forecast, by Distribution Channel
7.5. Latin America
- 7.5.1. Key market trends, growth factors and opportunities
- 7.5.2. Market size and forecast, by Category
- 7.5.3. Market size and forecast, by Product Type
- 7.5.4. Market size and forecast, by Distribution Channel
- 7.5.5. Market size and forecast, by country
  - 7.5.5.1. Brazil
  - 7.5.5.1.1. Market size and forecast, by Category
  - 7.5.5.1.2. Market size and forecast, by Product Type
  - 7.5.5.1.3. Market size and forecast, by Distribution Channel
  - 7.5.5.2. Argentina
  - 7.5.5.2.1. Market size and forecast, by Category
  - 7.5.5.2.2. Market size and forecast, by Product Type
  - 7.5.5.2.3. Market size and forecast, by Distribution Channel
  - 7.5.5.3. Rest of Latin America
  - 7.5.5.3.1. Market size and forecast, by Category
  - 7.5.5.3.2. Market size and forecast, by Product Type
  - 7.5.5.3.3. Market size and forecast, by Distribution Channel
7.6. Middle East and Africa
- 7.6.1. Key market trends, growth factors and opportunities
- 7.6.2. Market size and forecast, by Category
- 7.6.3. Market size and forecast, by Product Type
- 7.6.4. Market size and forecast, by Distribution Channel
- 7.6.5. Market size and forecast, by country
  - 7.6.5.1. UAE
  - 7.6.5.1.1. Market size and forecast, by Category
  - 7.6.5.1.2. Market size and forecast, by Product Type
  - 7.6.5.1.3. Market size and forecast, by Distribution Channel
  - 7.6.5.2. South Africa
  - 7.6.5.2.1. Market size and forecast, by Category
  - 7.6.5.2.2. Market size and forecast, by Product Type
  - 7.6.5.2.3. Market size and forecast, by Distribution Channel
  - 7.6.5.3. Saudi Arabia
  - 7.6.5.3.1. Market size and forecast, by Category
  - 7.6.5.3.2. Market size and forecast, by Product Type
  - 7.6.5.3.3. Market size and forecast, by Distribution Channel
  - 7.6.5.4. Rest of Middle East And Africa
  - 7.6.5.4.1. Market size and forecast, by Category
  - 7.6.5.4.2. Market size and forecast, by Product Type
  - 7.6.5.4.3. Market size and forecast, by Distribution Channel

CHAPTER 8: COMPETITIVE LANDSCAPE

8.1. Introduction
8.2. Top winning strategies
8.3. Product mapping of top 10 player
8.4. Competitive dashboard
8.5. Competitive heatmap
8.6. Top player positioning, 2022

CHAPTER 9: COMPANY PROFILES

9.1. L'Oreal Group
- 9.1.1. Company overview
- 9.1.2. Key executives
- 9.1.3. Company snapshot
- 9.1.4. Operating business segments
- 9.1.5. Product portfolio
- 9.1.6. Business performance
- 9.1.7. Key strategic moves and developments
9.2. The Estee Lauder Companies Inc.
- 9.2.1. Company overview
- 9.2.2. Key executives
- 9.2.3. Company snapshot
- 9.2.4. Operating business segments
- 9.2.5. Product portfolio
- 9.2.6. Business performance
- 9.2.7. Key strategic moves and developments
9.3. Coty Inc
- 9.3.1. Company overview
- 9.3.2. Key executives
- 9.3.3. Company snapshot
- 9.3.4. Operating business segments
- 9.3.5. Product portfolio
- 9.3.6. Business performance
- 9.3.7. Key strategic moves and developments
9.4. Shiseido Company, Limited
- 9.4.1. Company overview
- 9.4.2. Key executives
- 9.4.3. Company snapshot
- 9.4.4. Operating business segments
- 9.4.5. Product portfolio
- 9.4.6. Business performance
- 9.4.7. Key strategic moves and developments
9.5. he Procter & Gamble Company (P&G)
- 9.5.1. Company overview
- 9.5.2. Key executives
- 9.5.3. Company snapshot
- 9.5.4. Operating business segments
- 9.5.5. Product portfolio
- 9.5.6. Business performance
- 9.5.7. Key strategic moves and developments
9.6. Revlon, Inc
- 9.6.1. Company overview
- 9.6.2. Key executives
- 9.6.3. Company snapshot
- 9.6.4. Operating business segments
- 9.6.5. Product portfolio
- 9.6.6. Business performance
- 9.6.7. Key strategic moves and developments
9.7. Chanel S.A
- 9.7.1. Company overview
- 9.7.2. Key executives
- 9.7.3. Company snapshot
- 9.7.4. Operating business segments
- 9.7.5. Product portfolio
- 9.7.6. Business performance
- 9.7.7. Key strategic moves and developments
9.8. LVMH Moet Hennessy Louis Vuitton SE
- 9.8.1. Company overview
- 9.8.2. Key executives
- 9.8.3. Company snapshot
- 9.8.4. Operating business segments
- 9.8.5. Product portfolio
- 9.8.6. Business performance
- 9.8.7. Key strategic moves and developments
9.9. Kose Corporation
- 9.9.1. Company overview
- 9.9.2. Key executives
- 9.9.3. Company snapshot
- 9.9.4. Operating business segments
- 9.9.5. Product portfolio
- 9.9.6. Business performance
- 9.9.7. Key strategic moves and developments
9.10. Avon Products, Inc
- 9.10.1. Company overview
- 9.10.2. Key executives
- 9.10.3. Company snapshot
- 9.10.4. Operating business segments
- 9.10.5. Product portfolio
- 9.10.6. Business performance
- 9.10.7. Key strategic moves and developments