PUBLISHER: Allied Market Research | PRODUCT CODE: 1472291
PUBLISHER: Allied Market Research | PRODUCT CODE: 1472291
The global shaving cream market was valued at $15,815.4 million in 2022, and is projected to reach $35,359.9 million by 2032, registering a CAGR of 8.7% from 2023 to 2032.
A necessary shaving accessory that improves the shaving experience is shaving cream. It's multifunctional, but its main functions are to moisturize the face and soften facial hair, which makes shaving more comfortable and effortless. With less contact between the skin and the razor thanks to the cream's rich texture, there is less possibility of cuts and discomfort. In order to further reduce soreness after shaving, several formulas additionally include calming substances like chamomile or aloe vera. A pleasant aroma is easily created while grooming with some scented products. Shaving cream is still an essential product to have a smooth, comfortable shave, regardless of whether it is in the form of a modern gel or a classic lathering form.
The shaving cream market is analyzed on the basis of end user, price point, distribution channel, and region. On the basis of end user, the market is bifurcated into men and women. On the basis of price point, the shaving cream market is divided into low, medium, and high. On the basis of distribution channel, the market is bifurcated into hypermarkets & supermarkets, specialty stores, online sales channel, and others. On the basis of region, it is studied across North America, Europe, Asia-Pacific, Middle East and Africa, and Latin America.
The market for shaving cream is a dynamic and evolving segment of the personal care sector that serves the demands of both men and women in terms of grooming. Shaving cream, sometimes referred to as shaving foam or shaving gel, is an essential part of peoples' everyday personal hygiene regimens since it lubricates and protects the skin when shaving. Increasing awareness of skin health, technology improvements, and changing customer preferences have all contributed to substantial changes in this sector in recent years.
The growing focus on grooming and appearance is one of the key factors propelling the market for shaving cream. A well-groomed and neat appearance is highly valued by societal norms; thus, people are devoting more time and resources to their grooming regimens. In this respect, shaving cream is an essential product that guarantees a smooth and comfortable shave while lowering the possibility of razor burns and skin irritation.
A large variety of products that appeal to various skin types and preferences describe the market. Due to their practicality and simplicity of use, traditional shaving creams which are frequently offered in aerosol cans continue to be widely used. On the other hand, novel formulations like gels and creams enhanced with vitamins, natural extracts, and moisturizing agents are becoming more popular. These formulations suit the changing needs of customers who place a high priority on skin health by offering additional skincare advantages in addition to excellent lubrication.
Shaving cream sales have been impacted by the gender-neutral approach to grooming products. Gender-neutral or unisex shaving creams are becoming more widely available and marketed, although men have historically been the main target market for shaving products. The realization that grooming is not gender-specific and a larger cultural trend towards inclusivity is reflected in this evolution.
The shaving cream market has been significantly shaped by developments in technology. Eco-friendly materials and airless dispensers are examples of innovative packaging ideas that are becoming more popular. The industry is expanding as a result of the development of sophisticated formulas that use novel components including shea butter, chamomile, and aloe vera. More customers are looking for solutions that protect and nourish their skin in addition to providing a precise shave.
Concerns about environmental sustainability are growing, which has led numerous companies to look at eco-friendly packaging and formulation options. Waterless shaving creams, which eliminate away with the need for water for shaving, are becoming increasingly popular as consumer demand for eco-friendly and convenient products rises.
The growth of online shopping has also changed the ways that shaving cream is distributed. Online shopping sites provide customers with a practical means of browsing and buying an extensive range of shaving supplies. Many companies are enjoying success with the direct-to-consumer approach, which enables them to build stronger bonds with clients, get feedback, and customize products to meet niche markets.
In order to accommodate customers' shifting priorities and preferences, the shaving cream market is transforming. Shaving creams will likely remain a crucial component of everyday grooming routines for years to come as long as grooming habits and technology continue to change. This will likely lead to additional innovation in the market in terms of formulas, packaging, and sustainability.
The key players operating in the shaving cream market have adopted partnership, acquisition, investment, and business expansion as their key strategies to expand their market share, increase profitability, and remain competitive in the market. The major players operating in the Shaving cream market are Procter & Gamble (P&G) - Gillette, Unilever - Dove, Axe, Edgewell Personal Care - Edge, Skintimate, Colgate-Palmolive - Colgate Shaving Cream, The Art of Shaving, Pacific Shaving Company, Cremo Company, Barbasol, Proraso, and Nivea (Beiersdorf).
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