PUBLISHER: Allied Market Research | PRODUCT CODE: 1447190
PUBLISHER: Allied Market Research | PRODUCT CODE: 1447190
Retail e-commerce is the buying and selling of products through an electronic medium such as internet. Electronic commerce involves the implementation of internet technology to trade products and services. There exist three fundamental categories of electronic commerce, including business-to-business, business-to-consumer, and consumer-to-consumer. Business to business refers to the process of selling products to other businesses via online platforms. Business to consumer means selling directly to consumers online and consumer to consumer means where another buyer sells the product to another buyer over an e-commerce platform. For instance, OLX, eBay, Flipkart are such kind of platforms.
The market is expanding due to rise in technological developments such as voice recognition and artificial intelligence. Retailers are using artificial intelligence technology to study customer behavior and preferences. Furthermore, technology is giving consumers a highly customized buying experience. Voice recognition offers users an interface to build a highly comfortable and convenient environment. In addition, AI technology is using consumer purchase history to recommend products and notifications that are relevant to the user which increases user engagement. Moreover, natural language processing (NLP) is being used by voice-activated devices to deliver more individualized product recommendations utilizing AI. Furthermore, voice recognition technology facilitates voice-activated purchases for users. Moreover, making payments with payment gateways, including UPI, credit card, debit card, and others is becoming more and more convenient for consumers. In addition, buyers from different nations are making purchases without being constrained by conventional payment methods. Furthermore, proliferation of smartphones is propelling the market's expansion by offering mobile payment apps and digital wallets. Moreover, digital payments are extremely safe due to security features, including authentication methods and encryption. Furthermore, a plethora of alternatives are provided by digital payment methods, including credit card, debit card, and digital wallet applications such as G-Pay, Amazon Pay, & Apple Pay and online banking features & other alternative payment methods, catering to a variety of consumer preferences. Therefore, taking into account the above information, it is highly visible that these factors escalate and enhance the market growth.
Headless e-commerce divides the front-end from the back-end of the business. Retailers are able to experiment with front-end technology due to decoupling capability. Without altering the essential functions of e-commerce, the functionality aids in redesigned user interfaces and acceptance of evolving design trends. In addition, by fusing different tools and technologies within the e-commerce architecture, application programming interface (API) offers rapid novel features that help e-commerce platforms survive and overcome a variety of obstacles in the competitive market. Moreover, headless e-commerce makes it easier to distribute content and conduct business across a range of platforms and channels. Retailers use voice interfaces, social media platforms, and mobile applications to reach a diverse range of global consumers. Therefore, these factors are providing lucrative opportunities for market growth during the forecast period.
The retail e-commerce market is segmented into product, type and region. By product, the market is divided into apparel & accessories, groceries, footwear, personal & beauty care, furniture & household decor, electronic goods, and others. By type, it is categorized into hybrid marketplace, pure marketplace, brand, and retail chain. According to region, the market is studied across North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa.
The report analyzes profiles of key players operating in the retail e-commerce market such as Alibaba Group Holding Limited, E Bay Inc., The Kroger Co., Dba Rakuten, Walmart Inc., Coupang Corp, Wayfair Inc., Etsy, Inc., Amazon. com Inc., and Otto GmbH & Co KG. These players have adopted various strategies to increase their market penetration and strengthen their position in the retail e-commerce market.
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