Loyalty Management Market By Type, By Enterprise Size, By Industry Vertical : Global Opportunity Analysis and Industry Forecast, 2023-2032

The global loyalty management market is attributed to increasing use of mobile applications, recurrent alteration of end-user demographics, changes in organizational structure which focus on customer segregation to effectively implement loyalty programs, significant increase in card holders, and increase in spending on loyalty programs from the organizations owing to variety of offerings on everyday purchases. The lack of awareness about such programs among customers and stringent government rules & regulations hamper the growth of loyalty management market. The flourishing applications of big data and machine learning, increase in investment for card loyalty management system technology, and growing appreciation for online reward management solutions are expected to offer numerous growth opportunities for the key vendors in the global loyalty management market.

Furthermore, surge in use of mobile application and changing end-user demographics primarily drive the growth of the loyalty management market. However, lack of awareness about loyalty programs and complexity and strict government regulations hampers the market growth. Moreover, rapidly growing applications of big data and machine learning are expected to provide lucrative opportunities for the market growth during the forecast period.

Region-wise, North America dominated the loyalty management market in 2022 and is expected to retain its position during the forecast period, owing to numerous existing card loyalty programs as well as high penetration levels with the usual adopter holding two credit card earnings rewards. However, Asia-Pacific is expected to witness significant growth during the forecast period, owing to increase in adoption of Internet-connected devices, increase in small & medium size startups, and high Internet penetration, which are expected to fuel the market growth in the region.

The key players operating in the market include Annex Cloud, Apex Loyalty, Bond Brand Loyalty, Brierley+Partners, Capillary Technologies, Cheetah Digital, Comarch, Epsilon, Fivestars, and Oracle. Furthermore, it highlights the strategies of the key players to improve the market share and sustain competition.

Key Benefits For Stakeholders

This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the loyalty management market analysis from 2022 to 2032 to identify the prevailing loyalty management market opportunities.
The market research is offered along with information related to key drivers, restraints, and opportunities.
Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
In-depth analysis of the loyalty management market segmentation assists to determine the prevailing market opportunities.
Major countries in each region are mapped according to their revenue contribution to the global market.
Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
The report includes the analysis of the regional as well as global loyalty management market trends, key players, market segments, application areas, and market growth strategies.

Additional benefits you will get with this purchase are:

Quarterly Update and* (only available with a corporate license, on listed price)
5 additional Company Profile of client Choice pre- or Post-purchase, as a free update.
Free Upcoming Version on the Purchase of Five and Enterprise User License.
16 analyst hours of support* (post-purchase, if you find additional data requirements upon review of the report, you may receive support amounting to 16 analyst hours to solve questions, and post-sale queries)
15% Free Customization* (in case the scope or segment of the report does not match your requirements, 15% is equivalent to 3 working days of free work, applicable once)
Free data Pack on the Five and Enterprise User License. (Excel version of the report)
Free Updated report if the report is 6-12 months old or older.
24-hour priority response*
Free Industry updates and white papers.

Possible Customization with this report (with additional cost and timeline, please talk to the sales executive to know more)

Upcoming/New Entrant by Regions
Regulatory Guidelines
Additional company profiles with specific to client's interest
Key player details (including location, contact details, supplier/vendor network etc. in excel format)
SWOT Analysis

Key Market Segments

By Type

Customer Retention
Customer Loyalty
Channel Loyalty

By Enterprise Size

Large Enterprise
Small and Medium-sized Enterprise

By Industry Vertical

Retail
BFSI
Travel and Hospitality
Manufacturing
IT and Telecom
Media and Entertainment
Healthcare
Others

By Region

North America
- U.S.
- Canada
Europe
- UK
- Germany
- France
- Italy
- Spain
- Rest of Europe
Asia-Pacific
- China
- Japan
- India
- Australia
- South Korea
- Rest of Asia-Pacific
Latin America
- Brazil
- Argentina
- Colombia
- Rest of Latin America
Middle East and Africa
- Saudi Arabia
- South Africa
- UAE
- Rest of Middle East And Africa

Key Market Players:

IBM
SAP SE
Oracle Corporation
Brierley+Partners
Capillary Technologies
Annex Cloud
Apex Loyalty
Bond Brand Loyalty Inc.
Epsilon Data Management, LLC.
Comarch SA

Product Code: A02333

CHAPTER 1: INTRODUCTION

1.1. Report description
1.2. Key market segments
1.3. Key benefits to the stakeholders
1.4. Research methodology
- 1.4.1. Primary research
- 1.4.2. Secondary research
- 1.4.3. Analyst tools and models

CHAPTER 2: EXECUTIVE SUMMARY

2.1. CXO perspective

CHAPTER 3: MARKET OVERVIEW

3.1. Market definition and scope
3.2. Key findings
- 3.2.1. Top impacting factors
- 3.2.2. Top investment pockets
3.3. Porter's five forces analysis
3.4. Market dynamics
- 3.4.1. Drivers
- 3.4.2. Restraints
- 3.4.3. Opportunities

CHAPTER 4: LOYALTY MANAGEMENT MARKET, BY TYPE

4.1. Overview
- 4.1.1. Market size and forecast
4.2. Customer Retention
- 4.2.1. Key market trends, growth factors and opportunities
- 4.2.2. Market size and forecast, by region
- 4.2.3. Market share analysis by country
4.3. Customer Loyalty
- 4.3.1. Key market trends, growth factors and opportunities
- 4.3.2. Market size and forecast, by region
- 4.3.3. Market share analysis by country
4.4. Channel Loyalty
- 4.4.1. Key market trends, growth factors and opportunities
- 4.4.2. Market size and forecast, by region
- 4.4.3. Market share analysis by country

CHAPTER 5: LOYALTY MANAGEMENT MARKET, BY ENTERPRISE SIZE

5.1. Overview
- 5.1.1. Market size and forecast
5.2. Large Enterprise
- 5.2.1. Key market trends, growth factors and opportunities
- 5.2.2. Market size and forecast, by region
- 5.2.3. Market share analysis by country
5.3. Small and Medium-sized Enterprise
- 5.3.1. Key market trends, growth factors and opportunities
- 5.3.2. Market size and forecast, by region
- 5.3.3. Market share analysis by country

CHAPTER 6: LOYALTY MANAGEMENT MARKET, BY INDUSTRY VERTICAL

6.1. Overview
- 6.1.1. Market size and forecast
6.2. Retail
- 6.2.1. Key market trends, growth factors and opportunities
- 6.2.2. Market size and forecast, by region
- 6.2.3. Market share analysis by country
6.3. BFSI
- 6.3.1. Key market trends, growth factors and opportunities
- 6.3.2. Market size and forecast, by region
- 6.3.3. Market share analysis by country
6.4. Travel and Hospitality
- 6.4.1. Key market trends, growth factors and opportunities
- 6.4.2. Market size and forecast, by region
- 6.4.3. Market share analysis by country
6.5. Manufacturing
- 6.5.1. Key market trends, growth factors and opportunities
- 6.5.2. Market size and forecast, by region
- 6.5.3. Market share analysis by country
6.6. IT and Telecom
- 6.6.1. Key market trends, growth factors and opportunities
- 6.6.2. Market size and forecast, by region
- 6.6.3. Market share analysis by country
6.7. Media and Entertainment
- 6.7.1. Key market trends, growth factors and opportunities
- 6.7.2. Market size and forecast, by region
- 6.7.3. Market share analysis by country
6.8. Healthcare
- 6.8.1. Key market trends, growth factors and opportunities
- 6.8.2. Market size and forecast, by region
- 6.8.3. Market share analysis by country
6.9. Others
- 6.9.1. Key market trends, growth factors and opportunities
- 6.9.2. Market size and forecast, by region
- 6.9.3. Market share analysis by country

CHAPTER 7: LOYALTY MANAGEMENT MARKET, BY REGION

7.1. Overview
- 7.1.1. Market size and forecast By Region
7.2. North America
- 7.2.1. Key market trends, growth factors and opportunities
- 7.2.2. Market size and forecast, by Type
- 7.2.3. Market size and forecast, by Enterprise Size
- 7.2.4. Market size and forecast, by Industry Vertical
- 7.2.5. Market size and forecast, by country
  - 7.2.5.1. U.S.
  - 7.2.5.1.1. Market size and forecast, by Type
  - 7.2.5.1.2. Market size and forecast, by Enterprise Size
  - 7.2.5.1.3. Market size and forecast, by Industry Vertical
  - 7.2.5.2. Canada
  - 7.2.5.2.1. Market size and forecast, by Type
  - 7.2.5.2.2. Market size and forecast, by Enterprise Size
  - 7.2.5.2.3. Market size and forecast, by Industry Vertical
7.3. Europe
- 7.3.1. Key market trends, growth factors and opportunities
- 7.3.2. Market size and forecast, by Type
- 7.3.3. Market size and forecast, by Enterprise Size
- 7.3.4. Market size and forecast, by Industry Vertical
- 7.3.5. Market size and forecast, by country
  - 7.3.5.1. UK
  - 7.3.5.1.1. Market size and forecast, by Type
  - 7.3.5.1.2. Market size and forecast, by Enterprise Size
  - 7.3.5.1.3. Market size and forecast, by Industry Vertical
  - 7.3.5.2. Germany
  - 7.3.5.2.1. Market size and forecast, by Type
  - 7.3.5.2.2. Market size and forecast, by Enterprise Size
  - 7.3.5.2.3. Market size and forecast, by Industry Vertical
  - 7.3.5.3. France
  - 7.3.5.3.1. Market size and forecast, by Type
  - 7.3.5.3.2. Market size and forecast, by Enterprise Size
  - 7.3.5.3.3. Market size and forecast, by Industry Vertical
  - 7.3.5.4. Italy
  - 7.3.5.4.1. Market size and forecast, by Type
  - 7.3.5.4.2. Market size and forecast, by Enterprise Size
  - 7.3.5.4.3. Market size and forecast, by Industry Vertical
  - 7.3.5.5. Spain
  - 7.3.5.5.1. Market size and forecast, by Type
  - 7.3.5.5.2. Market size and forecast, by Enterprise Size
  - 7.3.5.5.3. Market size and forecast, by Industry Vertical
  - 7.3.5.6. Rest of Europe
  - 7.3.5.6.1. Market size and forecast, by Type
  - 7.3.5.6.2. Market size and forecast, by Enterprise Size
  - 7.3.5.6.3. Market size and forecast, by Industry Vertical
7.4. Asia-Pacific
- 7.4.1. Key market trends, growth factors and opportunities
- 7.4.2. Market size and forecast, by Type
- 7.4.3. Market size and forecast, by Enterprise Size
- 7.4.4. Market size and forecast, by Industry Vertical
- 7.4.5. Market size and forecast, by country
  - 7.4.5.1. China
  - 7.4.5.1.1. Market size and forecast, by Type
  - 7.4.5.1.2. Market size and forecast, by Enterprise Size
  - 7.4.5.1.3. Market size and forecast, by Industry Vertical
  - 7.4.5.2. Japan
  - 7.4.5.2.1. Market size and forecast, by Type
  - 7.4.5.2.2. Market size and forecast, by Enterprise Size
  - 7.4.5.2.3. Market size and forecast, by Industry Vertical
  - 7.4.5.3. India
  - 7.4.5.3.1. Market size and forecast, by Type
  - 7.4.5.3.2. Market size and forecast, by Enterprise Size
  - 7.4.5.3.3. Market size and forecast, by Industry Vertical
  - 7.4.5.4. Australia
  - 7.4.5.4.1. Market size and forecast, by Type
  - 7.4.5.4.2. Market size and forecast, by Enterprise Size
  - 7.4.5.4.3. Market size and forecast, by Industry Vertical
  - 7.4.5.5. South Korea
  - 7.4.5.5.1. Market size and forecast, by Type
  - 7.4.5.5.2. Market size and forecast, by Enterprise Size
  - 7.4.5.5.3. Market size and forecast, by Industry Vertical
  - 7.4.5.6. Rest of Asia-Pacific
  - 7.4.5.6.1. Market size and forecast, by Type
  - 7.4.5.6.2. Market size and forecast, by Enterprise Size
  - 7.4.5.6.3. Market size and forecast, by Industry Vertical
7.5. Latin America
- 7.5.1. Key market trends, growth factors and opportunities
- 7.5.2. Market size and forecast, by Type
- 7.5.3. Market size and forecast, by Enterprise Size
- 7.5.4. Market size and forecast, by Industry Vertical
- 7.5.5. Market size and forecast, by country
  - 7.5.5.1. Brazil
  - 7.5.5.1.1. Market size and forecast, by Type
  - 7.5.5.1.2. Market size and forecast, by Enterprise Size
  - 7.5.5.1.3. Market size and forecast, by Industry Vertical
  - 7.5.5.2. Argentina
  - 7.5.5.2.1. Market size and forecast, by Type
  - 7.5.5.2.2. Market size and forecast, by Enterprise Size
  - 7.5.5.2.3. Market size and forecast, by Industry Vertical
  - 7.5.5.3. Colombia
  - 7.5.5.3.1. Market size and forecast, by Type
  - 7.5.5.3.2. Market size and forecast, by Enterprise Size
  - 7.5.5.3.3. Market size and forecast, by Industry Vertical
  - 7.5.5.4. Rest of Latin America
  - 7.5.5.4.1. Market size and forecast, by Type
  - 7.5.5.4.2. Market size and forecast, by Enterprise Size
  - 7.5.5.4.3. Market size and forecast, by Industry Vertical
7.6. Middle East and Africa
- 7.6.1. Key market trends, growth factors and opportunities
- 7.6.2. Market size and forecast, by Type
- 7.6.3. Market size and forecast, by Enterprise Size
- 7.6.4. Market size and forecast, by Industry Vertical
- 7.6.5. Market size and forecast, by country
  - 7.6.5.1. Saudi Arabia
  - 7.6.5.1.1. Market size and forecast, by Type
  - 7.6.5.1.2. Market size and forecast, by Enterprise Size
  - 7.6.5.1.3. Market size and forecast, by Industry Vertical
  - 7.6.5.2. South Africa
  - 7.6.5.2.1. Market size and forecast, by Type
  - 7.6.5.2.2. Market size and forecast, by Enterprise Size
  - 7.6.5.2.3. Market size and forecast, by Industry Vertical
  - 7.6.5.3. UAE
  - 7.6.5.3.1. Market size and forecast, by Type
  - 7.6.5.3.2. Market size and forecast, by Enterprise Size
  - 7.6.5.3.3. Market size and forecast, by Industry Vertical
  - 7.6.5.4. Rest of Middle East And Africa
  - 7.6.5.4.1. Market size and forecast, by Type
  - 7.6.5.4.2. Market size and forecast, by Enterprise Size
  - 7.6.5.4.3. Market size and forecast, by Industry Vertical

CHAPTER 8: COMPETITIVE LANDSCAPE

8.1. Introduction
8.2. Top winning strategies
8.3. Product mapping of top 10 player
8.4. Competitive dashboard
8.5. Competitive heatmap
8.6. Top player positioning, 2022

CHAPTER 9: COMPANY PROFILES

9.1. IBM
- 9.1.1. Company overview
- 9.1.2. Key executives
- 9.1.3. Company snapshot
- 9.1.4. Operating business segments
- 9.1.5. Product portfolio
- 9.1.6. Business performance
- 9.1.7. Key strategic moves and developments
9.2. SAP SE
- 9.2.1. Company overview
- 9.2.2. Key executives
- 9.2.3. Company snapshot
- 9.2.4. Operating business segments
- 9.2.5. Product portfolio
- 9.2.6. Business performance
- 9.2.7. Key strategic moves and developments
9.3. Oracle Corporation
- 9.3.1. Company overview
- 9.3.2. Key executives
- 9.3.3. Company snapshot
- 9.3.4. Operating business segments
- 9.3.5. Product portfolio
- 9.3.6. Business performance
- 9.3.7. Key strategic moves and developments
9.4. Brierley+Partners
- 9.4.1. Company overview
- 9.4.2. Key executives
- 9.4.3. Company snapshot
- 9.4.4. Operating business segments
- 9.4.5. Product portfolio
- 9.4.6. Business performance
- 9.4.7. Key strategic moves and developments
9.5. Capillary Technologies
- 9.5.1. Company overview
- 9.5.2. Key executives
- 9.5.3. Company snapshot
- 9.5.4. Operating business segments
- 9.5.5. Product portfolio
- 9.5.6. Business performance
- 9.5.7. Key strategic moves and developments
9.6. Annex Cloud
- 9.6.1. Company overview
- 9.6.2. Key executives
- 9.6.3. Company snapshot
- 9.6.4. Operating business segments
- 9.6.5. Product portfolio
- 9.6.6. Business performance
- 9.6.7. Key strategic moves and developments
9.7. Apex Loyalty
- 9.7.1. Company overview
- 9.7.2. Key executives
- 9.7.3. Company snapshot
- 9.7.4. Operating business segments
- 9.7.5. Product portfolio
- 9.7.6. Business performance
- 9.7.7. Key strategic moves and developments
9.8. Bond Brand Loyalty Inc.
- 9.8.1. Company overview
- 9.8.2. Key executives
- 9.8.3. Company snapshot
- 9.8.4. Operating business segments
- 9.8.5. Product portfolio
- 9.8.6. Business performance
- 9.8.7. Key strategic moves and developments
9.9. Epsilon Data Management, LLC.
- 9.9.1. Company overview
- 9.9.2. Key executives
- 9.9.3. Company snapshot
- 9.9.4. Operating business segments
- 9.9.5. Product portfolio
- 9.9.6. Business performance
- 9.9.7. Key strategic moves and developments
9.10. Comarch SA
- 9.10.1. Company overview
- 9.10.2. Key executives
- 9.10.3. Company snapshot
- 9.10.4. Operating business segments
- 9.10.5. Product portfolio
- 9.10.6. Business performance
- 9.10.7. Key strategic moves and developments