PUBLISHER: Allied Market Research | PRODUCT CODE: 1414872
PUBLISHER: Allied Market Research | PRODUCT CODE: 1414872
According to a new report published by Allied Market Research, titled, "Generative AI in Insurance Market," The generative ai in insurance market was valued at $761.36 million in 2022, and is estimated to reach $14.4 billion by 2032, growing at a CAGR of 34.4% from 2023 to 2032.
One of the key drivers of generative AI in insurance market is faster claims processing. Generative AI speeds up the claims process and automates the data analysis process, highlighting any anomalies and ensuring genuine claims by quickly resolving them. Furthermore, generative AI redefines customer interactions with insurers through advanced chatbots and virtual assistants. These AI-powered assistants handle routine queries and engage in sophisticated conversations, understanding complex customer needs and offering personalized recommendations for policies and coverage options. Thus, responsive and efficient customer service is a key driver behind the rapid growth of the generative AI in insurance market. In addition, generative AI is used to simulate different risk scenarios based on historical data and calculate the premium accordingly. For instance, by learning from previous customer data, generative models produce simulations of potential future customer data and their potential risks. These simulations can be used to train predictive models to better estimate risk and set insurance premiums, which drives the adoption of generative AI in insurance industry. However, data quality and regulatory challenges have emerged as significant barriers to the growth of the generative AI in insurance market. Moreover, due to the required computational power, generative AI technology may be costly and difficult to implement. Enterprises are facing new challenges when integrating generative AI with their existing technical infrastructures. Thus, high implementation cost of generative AI hampers the growth of the generative AI in insurance market. On the contrary, risk modeling and underwriting advancements, and the adoption of explainable AI (XAI) for transparency are expected to offer lucrative growth opportunities to the generative AI in insurance market in the upcoming years.
The generative AI in insurance market is segmented into component, technology, application, and region. On the basis of component, the market is differentiated into solution and service. On the basis of technology, the market is segmented into generative adversarial networks (GANs), transformers, variational auto-encoders, diffusion networks, and others. By application, the market is divided into personalized insurance policies, automated underwriting, claims processing automation, fraud detection and prevention, virtual assistants and customer support, and others. Region-wise, the market is segmented into North America, Europe, Asia-Pacific, and LAMEA.
The key players operating in the generative AI in insurance market include DataRobot, Inc., Microsoft Corporation, Amazon Web Services, Inc., Avaamo, IBM Corporation, LeewayHertz, Persado, Inc., Aisera, Shift Technology, and AlphaChat. These players have adopted various strategies to increase their market penetration and strengthen their position in the generative AI in insurance industry.
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