Sports Sponsorship Market By Type, By Sports, By Application : Global Opportunity Analysis and Industry Forecast, 2023-2032

Description

List of Tables

The global sports sponsorship market was valued at $73.8 billion in 2022, and is projected to reach $151.4 billion by 2032, growing at a CAGR of 7.1% from 2023 to 2032.Athlete endorsements, stadium naming rights, team sponsorships, events, and product placement during athletic occasions are just a few examples of the many ways that sports sponsorship is done. Sports sponsorship helps sponsors in several ways, including enhanced brand exposure, reaching a specific target demographic, building favorable brand associations, boosting brand loyalty, generating media attention, and encouraging customer involvement.

In sports sponsorship, data analytics is becoming more important. Data is being used by sponsors to pinpoint target markets, evaluate the effectiveness of their sponsorships, and make wise choices. Sponsors evaluate the return on investment (ROI) of their sponsorships and adjust their tactics for utmost efficiency by using data. Sports sponsorship is increasingly focusing on customization as sponsors try to give fans experiences that are unique to them. This comprises specialized content, personalized messages, and interactive activations that encourage customer interaction. The fan experience is being improved, brand loyalty is being developed, and deeper relationships are being fostered by sponsors.

Sponsors must carefully assess the sporting property's relevance to their target market. The sponsorship does not have the anticipated impact if there is a mismatch between the target market of the sponsor and the sporting property's target audience. Similarly, sports organizations have trouble attracting sponsors if the goals of such sponsors conflict with the characteristics of their audience or their brand. The inherent dangers of sports sponsorship include the possibility of unfavorable situations, controversies, or scandals involving individuals, teams, or leagues. In the event of such a situation, sponsors must consider the potential effects on their brand reputation and public opinion. If a sports organization has a track record of controversy or ethical issues, finding sponsors is difficult.

The global sports sponsorship market is analyzed on the basis of type, sports, application, and region. By type, the market is divided into signage, digital activation, club & venue activation, and others. By sports, the market is segmented into football, hockey, cricket, and others. Depending on the application, it is classified into competition sponsorship, training sponsorship, and others. Region wise, the market is analyzed across North America (the U.S., Canada, and Mexico), Europe (Germany, the UK, France, Italy, Spain, and the rest of Europe), Asia-Pacific (China, India, Japan, South Korea, Australia, and the rest of Asia-Pacific), and LAMEA (Brazil, Argentina, Saudi Arabia, United Arab Emirates, South Africa, and the rest of LAMEA).

The major players operating in the global sports sponsorship market are Nike Inc., Adidas AG, PepsiCo Inc., Red Bull GmbH, Puma SE, Macron S.p.A., Castrol India Limited, Anheuser-Busch InBev SA/NV, Electronic Arts Inc., and ASICS Corporation.

Key Benefits For Stakeholders

This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the sports sponsorship market analysis from 2022 to 2032 to identify the prevailing sports sponsorship market opportunities.
The market research is offered along with information related to key drivers, restraints, and opportunities.
Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
In-depth analysis of the sports sponsorship market segmentation assists to determine the prevailing market opportunities.
Major countries in each region are mapped according to their revenue contribution to the global market.
Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
The report includes the analysis of the regional as well as global sports sponsorship market trends, key players, market segments, application areas, and market growth strategies.

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Key Market Segments

By Type

Club and Venue Activation
Others
Signage
Digital Activation

By Sports

Football
Hockey
Cricket
Others

By Application

Competition Sponsorship
Training Sponsorship
Others

By Region

North America
- U.S.
- Canada
- Mexico
Europe
- Germany
- UK
- France
- Italy
- Spain
- Rest of Europe
Asia-Pacific
- China
- India
- Japan
- South Korea
- Australia
- Rest of Asia-Pacific
LAMEA
- Brazil
- Argentina
- Saudi Arabia
- United Arab Emirates
- South Africa
- Rest of LAMEA

Key Market Players:

PepsiCo, Inc.
Castrol India Limited
Adidas AG
Anheuser-Busch InBev SA/NV
Electronic Arts Inc.
Puma SE
Red Bull GmbH
ASICS Corporation
Nike, Inc.
Macron S.p.A.

Product Code: A121165

CHAPTER 1: INTRODUCTION

1.1. Report description
1.2. Key market segments
1.3. Key benefits to the stakeholders
1.4. Research Methodology
- 1.4.1. Primary research
- 1.4.2. Secondary research
- 1.4.3. Analyst tools and models

CHAPTER 2: EXECUTIVE SUMMARY

2.1. CXO Perspective

CHAPTER 3: MARKET OVERVIEW

3.1. Market definition and scope
3.2. Key findings
- 3.2.1. Top impacting factors
- 3.2.2. Top investment pockets
3.3. Porter's five forces analysis
- 3.3.1. Moderate bargaining power of suppliers
- 3.3.2. Moderate threat of new entrants
- 3.3.3. Moderate threat of substitutes
- 3.3.4. Moderate intensity of rivalry
- 3.3.5. Low bargaining power of buyers
3.4. Market dynamics
- 3.4.1. Drivers
  - 3.4.1.1. Brand exposure and reach
  - 3.4.1.2. Social media and digital marketing
  - 3.4.1.3. Authenticity and brand alignment
- 3.4.2. Restraints
  - 3.4.2.1. Reputation risks
  - 3.4.2.2. Legal and regulatory considerations
- 3.4.3. Opportunities
  - 3.4.3.1. Experiential marketing

CHAPTER 4: SPORTS SPONSORSHIP MARKET, BY TYPE

4.1. Overview
- 4.1.1. Market size and forecast
4.2. Signage
- 4.2.1. Key market trends, growth factors and opportunities
- 4.2.2. Market size and forecast, by region
- 4.2.3. Market share analysis by country
4.3. Digital Activation
- 4.3.1. Key market trends, growth factors and opportunities
- 4.3.2. Market size and forecast, by region
- 4.3.3. Market share analysis by country
4.4. Club and Venue Activation
- 4.4.1. Key market trends, growth factors and opportunities
- 4.4.2. Market size and forecast, by region
- 4.4.3. Market share analysis by country
4.5. Others
- 4.5.1. Key market trends, growth factors and opportunities
- 4.5.2. Market size and forecast, by region
- 4.5.3. Market share analysis by country

CHAPTER 5: SPORTS SPONSORSHIP MARKET, BY SPORTS

5.1. Overview
- 5.1.1. Market size and forecast
5.2. Football
- 5.2.1. Key market trends, growth factors and opportunities
- 5.2.2. Market size and forecast, by region
- 5.2.3. Market share analysis by country
5.3. Hockey
- 5.3.1. Key market trends, growth factors and opportunities
- 5.3.2. Market size and forecast, by region
- 5.3.3. Market share analysis by country
5.4. Cricket
- 5.4.1. Key market trends, growth factors and opportunities
- 5.4.2. Market size and forecast, by region
- 5.4.3. Market share analysis by country
5.5. Others
- 5.5.1. Key market trends, growth factors and opportunities
- 5.5.2. Market size and forecast, by region
- 5.5.3. Market share analysis by country

CHAPTER 6: SPORTS SPONSORSHIP MARKET, BY APPLICATION

6.1. Overview
- 6.1.1. Market size and forecast
6.2. Competition Sponsorship
- 6.2.1. Key market trends, growth factors and opportunities
- 6.2.2. Market size and forecast, by region
- 6.2.3. Market share analysis by country
6.3. Training Sponsorship
- 6.3.1. Key market trends, growth factors and opportunities
- 6.3.2. Market size and forecast, by region
- 6.3.3. Market share analysis by country
6.4. Others
- 6.4.1. Key market trends, growth factors and opportunities
- 6.4.2. Market size and forecast, by region
- 6.4.3. Market share analysis by country

CHAPTER 7: SPORTS SPONSORSHIP MARKET, BY REGION

7.1. Overview
- 7.1.1. Market size and forecast By Region
7.2. North America
- 7.2.1. Key market trends, growth factors and opportunities
- 7.2.2. Market size and forecast, by Type
- 7.2.3. Market size and forecast, by Sports
- 7.2.4. Market size and forecast, by Application
- 7.2.5. Market size and forecast, by country
  - 7.2.5.1. U.S.
  - 7.2.5.1.1. Market size and forecast, by Type
  - 7.2.5.1.2. Market size and forecast, by Sports
  - 7.2.5.1.3. Market size and forecast, by Application
  - 7.2.5.2. Canada
  - 7.2.5.2.1. Market size and forecast, by Type
  - 7.2.5.2.2. Market size and forecast, by Sports
  - 7.2.5.2.3. Market size and forecast, by Application
  - 7.2.5.3. Mexico
  - 7.2.5.3.1. Market size and forecast, by Type
  - 7.2.5.3.2. Market size and forecast, by Sports
  - 7.2.5.3.3. Market size and forecast, by Application
7.3. Europe
- 7.3.1. Key market trends, growth factors and opportunities
- 7.3.2. Market size and forecast, by Type
- 7.3.3. Market size and forecast, by Sports
- 7.3.4. Market size and forecast, by Application
- 7.3.5. Market size and forecast, by country
  - 7.3.5.1. Germany
  - 7.3.5.1.1. Market size and forecast, by Type
  - 7.3.5.1.2. Market size and forecast, by Sports
  - 7.3.5.1.3. Market size and forecast, by Application
  - 7.3.5.2. UK
  - 7.3.5.2.1. Market size and forecast, by Type
  - 7.3.5.2.2. Market size and forecast, by Sports
  - 7.3.5.2.3. Market size and forecast, by Application
  - 7.3.5.3. France
  - 7.3.5.3.1. Market size and forecast, by Type
  - 7.3.5.3.2. Market size and forecast, by Sports
  - 7.3.5.3.3. Market size and forecast, by Application
  - 7.3.5.4. Italy
  - 7.3.5.4.1. Market size and forecast, by Type
  - 7.3.5.4.2. Market size and forecast, by Sports
  - 7.3.5.4.3. Market size and forecast, by Application
  - 7.3.5.5. Spain
  - 7.3.5.5.1. Market size and forecast, by Type
  - 7.3.5.5.2. Market size and forecast, by Sports
  - 7.3.5.5.3. Market size and forecast, by Application
  - 7.3.5.6. Rest of Europe
  - 7.3.5.6.1. Market size and forecast, by Type
  - 7.3.5.6.2. Market size and forecast, by Sports
  - 7.3.5.6.3. Market size and forecast, by Application
7.4. Asia-Pacific
- 7.4.1. Key market trends, growth factors and opportunities
- 7.4.2. Market size and forecast, by Type
- 7.4.3. Market size and forecast, by Sports
- 7.4.4. Market size and forecast, by Application
- 7.4.5. Market size and forecast, by country
  - 7.4.5.1. China
  - 7.4.5.1.1. Market size and forecast, by Type
  - 7.4.5.1.2. Market size and forecast, by Sports
  - 7.4.5.1.3. Market size and forecast, by Application
  - 7.4.5.2. India
  - 7.4.5.2.1. Market size and forecast, by Type
  - 7.4.5.2.2. Market size and forecast, by Sports
  - 7.4.5.2.3. Market size and forecast, by Application
  - 7.4.5.3. Japan
  - 7.4.5.3.1. Market size and forecast, by Type
  - 7.4.5.3.2. Market size and forecast, by Sports
  - 7.4.5.3.3. Market size and forecast, by Application
  - 7.4.5.4. South Korea
  - 7.4.5.4.1. Market size and forecast, by Type
  - 7.4.5.4.2. Market size and forecast, by Sports
  - 7.4.5.4.3. Market size and forecast, by Application
  - 7.4.5.5. Australia
  - 7.4.5.5.1. Market size and forecast, by Type
  - 7.4.5.5.2. Market size and forecast, by Sports
  - 7.4.5.5.3. Market size and forecast, by Application
  - 7.4.5.6. Rest of Asia-Pacific
  - 7.4.5.6.1. Market size and forecast, by Type
  - 7.4.5.6.2. Market size and forecast, by Sports
  - 7.4.5.6.3. Market size and forecast, by Application
7.5. LAMEA
- 7.5.1. Key market trends, growth factors and opportunities
- 7.5.2. Market size and forecast, by Type
- 7.5.3. Market size and forecast, by Sports
- 7.5.4. Market size and forecast, by Application
- 7.5.5. Market size and forecast, by country
  - 7.5.5.1. Brazil
  - 7.5.5.1.1. Market size and forecast, by Type
  - 7.5.5.1.2. Market size and forecast, by Sports
  - 7.5.5.1.3. Market size and forecast, by Application
  - 7.5.5.2. Argentina
  - 7.5.5.2.1. Market size and forecast, by Type
  - 7.5.5.2.2. Market size and forecast, by Sports
  - 7.5.5.2.3. Market size and forecast, by Application
  - 7.5.5.3. Saudi Arabia
  - 7.5.5.3.1. Market size and forecast, by Type
  - 7.5.5.3.2. Market size and forecast, by Sports
  - 7.5.5.3.3. Market size and forecast, by Application
  - 7.5.5.4. United Arab Emirates
  - 7.5.5.4.1. Market size and forecast, by Type
  - 7.5.5.4.2. Market size and forecast, by Sports
  - 7.5.5.4.3. Market size and forecast, by Application
  - 7.5.5.5. South Africa
  - 7.5.5.5.1. Market size and forecast, by Type
  - 7.5.5.5.2. Market size and forecast, by Sports
  - 7.5.5.5.3. Market size and forecast, by Application
  - 7.5.5.6. Rest of LAMEA
  - 7.5.5.6.1. Market size and forecast, by Type
  - 7.5.5.6.2. Market size and forecast, by Sports
  - 7.5.5.6.3. Market size and forecast, by Application

CHAPTER 8: COMPETITIVE LANDSCAPE

8.1. Introduction
8.2. Top winning strategies
8.3. Product Mapping of Top 10 Player
8.4. Competitive Dashboard
8.5. Competitive Heatmap
8.6. Top player positioning, 2022

CHAPTER 9: COMPANY PROFILES

9.1. Adidas AG
- 9.1.1. Company overview
- 9.1.2. Key Executives
- 9.1.3. Company snapshot
- 9.1.4. Operating business segments
- 9.1.5. Product portfolio
- 9.1.6. Business performance
9.2. Anheuser-Busch InBev SA/NV
- 9.2.1. Company overview
- 9.2.2. Key Executives
- 9.2.3. Company snapshot
- 9.2.4. Operating business segments
- 9.2.5. Product portfolio
- 9.2.6. Business performance
- 9.2.7. Key strategic moves and developments
9.3. Castrol India Limited
- 9.3.1. Company overview
- 9.3.2. Key Executives
- 9.3.3. Company snapshot
- 9.3.4. Operating business segments
- 9.3.5. Product portfolio
- 9.3.6. Business performance
- 9.3.7. Key strategic moves and developments
9.4. Macron S.p.A.
- 9.4.1. Company overview
- 9.4.2. Key Executives
- 9.4.3. Company snapshot
- 9.4.4. Operating business segments
- 9.4.5. Product portfolio
- 9.4.6. Key strategic moves and developments
9.5. PepsiCo, Inc.
- 9.5.1. Company overview
- 9.5.2. Key Executives
- 9.5.3. Company snapshot
- 9.5.4. Operating business segments
- 9.5.5. Product portfolio
- 9.5.6. Business performance
- 9.5.7. Key strategic moves and developments
9.6. ASICS Corporation
- 9.6.1. Company overview
- 9.6.2. Key Executives
- 9.6.3. Company snapshot
- 9.6.4. Operating business segments
- 9.6.5. Product portfolio
- 9.6.6. Business performance
- 9.6.7. Key strategic moves and developments
9.7. Nike, Inc.
- 9.7.1. Company overview
- 9.7.2. Key Executives
- 9.7.3. Company snapshot
- 9.7.4. Operating business segments
- 9.7.5. Product portfolio
- 9.7.6. Business performance
9.8. Electronic Arts Inc.
- 9.8.1. Company overview
- 9.8.2. Key Executives
- 9.8.3. Company snapshot
- 9.8.4. Operating business segments
- 9.8.5. Product portfolio
- 9.8.6. Business performance
- 9.8.7. Key strategic moves and developments
9.9. Puma SE
- 9.9.1. Company overview
- 9.9.2. Key Executives
- 9.9.3. Company snapshot
- 9.9.4. Operating business segments
- 9.9.5. Product portfolio
- 9.9.6. Business performance
- 9.9.7. Key strategic moves and developments
9.10. Red Bull GmbH
- 9.10.1. Company overview
- 9.10.2. Key Executives
- 9.10.3. Company snapshot
- 9.10.4. Operating business segments
- 9.10.5. Product portfolio