PUBLISHER: Allied Market Research | PRODUCT CODE: 1365801
PUBLISHER: Allied Market Research | PRODUCT CODE: 1365801
According to a new report published by Allied Market Research, titled, "Horse Betting Market," The horse betting market was valued at $44.3 billion in 2022, and is estimated to reach $91.2 billion by 2032, growing at a CAGR of 7.6% from 2023 to 2032.
The horse betting market has witnessed substantial growth, primarily driven by the increase in prominence of media coverage and live broadcasts. This expanded coverage encompasses television, live streaming platforms, and dedicated online content tailored specifically for horse betting. As a result, a wider audience is attracted toward the sport, which leads to higher levels of market participation in the global scenario. Media coverage serves as a powerful promotional tool as it showcases horse racing events through in-depth analysis, expert commentary, and detailed interviews. This generates anticipation and excitement among viewers, along with which it also provides essential information and insights for bettors to make well-informed wagers based on factors such as horse form, jockey performance, and track conditions. Media outlets and betting operators may capitalize on advertisement and sponsorship opportunities within this coverage, which will help them to maximize their exposure and revenue streams. The influence of social media platforms further amplifies the impact of media coverage as it fosters a sense of community and encourages active participation and sharing of experiences among bettors. Moreover, the surge in media coverage and live broadcasts contributes to the growth and vibrancy of the horse betting market, and attracts new participants, owing to the provision of valuable information, and promotion of an engaging betting environment.
The rise of online casinos, sports betting platforms, and other gambling alternatives has intensified the competition for the attention and spending activities of potential bettors, which presents a significant challenge for horse betting. This shift in consumer preferences poses a tangible threat as customers explore alternative avenues for their leisure betting activities with sports such as football, basketball, and cricket, among others. In addition, horse betting operators has to face regulatory hurdles that impede their ability to properly compete with other forms of sports betting options in the market. For instance, in the U.S., horse betting is subjected to state regulations, which results in varying levels of permissions and authorization across different states. Similarly, in Australia, horse betting is regulated at both the state and federal levels, with specific license requirements and restrictions on certain bet types. Japan prioritizes a fair and transparent betting environment through stringent regulations enforced by the Japan Racing Association. These disparities in regulatory frameworks create an uneven playing field and limit the growth potential of horse betting operators compared to other leisure betting sports, which acts as a barrier for the market.
The horse betting industry has witnessed a surge in opportunities fueled by the rising popularity of online betting platforms and mobile apps such as Bet365, William Hill, Paddy Power, Betfair, TwinSpires, TVG, and others. These platforms have revolutionized the horse betting landscape with the advantage of enhanced convenience, accessibility, and user experiences. Their user-friendly interfaces and intuitive designs enable both experienced bettors and novices to navigate effortlessly and place bets confidently. The platforms provide a wide range of betting options, which includes traditional win, place, and show bets, as well as more exotic wagering types such as exactas and trifectas that caters to the specific preferences and strategies of bettors. Moreover, online platforms offer valuable data analysis and insights, which empowers bettors to make well-informed decisions. Furthermore, users may access historical race data, performance statistics of horses and jockeys, and expert predictions, which enables them to analyze trends, evaluate track conditions, and consider various variables before placing their bets on horses. Online platforms often present attractive promotions and bonuses to attain and retain customers. These may include welcome bonuses, free bets, and loyalty rewards programs, all of which are designed to enhance the overall betting experience and encourage sustained engagement. As a result, the demand for horse betting is on the rise, driven by the convenience, data-driven insights, and compelling incentives provided by online platforms.
The horse betting market is segmented into betting type, application, betting volume, and region. On the basis of betting type, the market is categorized into single and multiple. As per application, the market is segmented into online, racecourse, lottery, and others. According to betting volume, the market is bifurcated into high and low. Region wise, it is analyzed across North America (the U.S., Canada, and Mexico), Europe (the UK, Germany, France, Spain, Italy, Ireland, Greece, and Rest of Europe), Asia-Pacific (Japan, India, Singapore, Hong Kong, South Korea, Australia, and Rest of Asia-Pacific), and LAMEA (Brazil, South Africa, UAE, Argentina, Chile, and Rest of LAMEA).
The key players operating in the horse betting market include Churchill Downs Inc., MGM Resorts International, Boyd Gaming, Flutter Entertainment PLC, Entain, Kindred Group plc, OPAP S.A., Tabcorp Holding Limited, New York Racing Association (NYRA), and Del Mar Thoroughbred Club.
Additional benefits you will get with this purchase are:
Possible Customization with this report (with additional cost and timeline talk to the sales executive to know more)