PUBLISHER: Allied Market Research | PRODUCT CODE: 1365659
PUBLISHER: Allied Market Research | PRODUCT CODE: 1365659
According to a new report published by Allied Market Research, titled, "Digestive Bitters Market," The digestive bitters market was valued at $1.4 billion in 2022, and is estimated to reach $2.1 billion by 2032, growing at a CAGR of 4.5% from 2023 to 2032.
The digestive bitters market is analyzed based on type, packaging, distribution channel, and region. By type, the market is divided into true bitter, aromatic bitter, and nutritive bitter. As per packaging, the market is segregated into plastic bottle, tetra pack, cans, and glass bottle. Depending on distribution channel, the market is categorized into supermarket, convenience store, over-the-counter, and online store. Region wise, the market is analyzed across North America (the U.S., Canada, and Mexico), Europe (the UK, Germany, France, Italy, Spain, Russia, and the rest of Europe), Asia-Pacific (China, Japan, India, Australia, South Korea, and rest of Asia-Pacific), and LAMEA (Brazil, United Arab Emirates, South Africa, Saudi Arabia, and rest of LAMEA).
The impact of the COVID-19 outbreak was moderate on the growth of the digestive bitters market. The trade restrictions and lockdown resulted in the halting of production and manufacturing units. Conversely, the recovery of the digestive bitters market is expected in the near future.
The presence of online consultation along with the existence of medicinal related sites and websites, have contributed to a growth in consumer awareness in order to provide the value of wellness and prevention, which has led to an increase in the number of consumers taking a proactive approach to avoid potential diseases. Consequently, consumers are paying attention to their health and taking an active role in both self treatment and self prevention. In addition, digestive bitters can be taken as a first remedy of any digestive issues to stop them from getting worse. It can also be viewed as a proactive measure to improve digestion and stave off any potential gastrointestinal illnesses. Moreover, numerous digestive illnesses affect 300 million individuals in Europe and the Mediterranean region, according to findings from a pan-European study. Thus, due to the growth in popularity of herbal remedies, these instances has resulted in an increase in the demand for digestive bitters. Furthermore, the rise in healthcare costs has encouraged people to use natural remedies as a preventative measure to cut down on long-term costs. The rising costs of healthcare have resulted into many consequences such as consumers are being forced to choose between standard medical care and natural alternatives. In addition, there is an increase in demand for natural digestive aids like digestive bitters as a result of the increased digestive issues in various locations.
The deceptive marketing of digestive bitters has brought up a severe problem since it misleads customers and threatens their health. The surge in these dishonest advertising tactics, brought on by a lack of rules and effective industry oversight, has slowed the market's expansion. Moreover, regulatory organizations like the Federal Trade Commission (FTC) have the power to take strong legal action against these fraudulent promises. Furthermore, owing to their toxicity, potentially hazardous components, and probable inefficiency in treating digestive problems, counterfeit products provide difficulties for digestive bitters producers. According to studies, when commercial herbal products were compared against labeling and ingredient lists, 27% of the 5,957 herbal items sold in 37 countries were found to be contaminated. The risk of fraudulent goods is also increasing competition and changing consumer preferences in the digestive bitter market. All of the aforementioned elements are anticipated to have an impact on the industry's financial health as well as restraining market expansion.
The major players analyzed for the digestive bitters industry are Venus Bioceuticals Pvt. Ltd., Quicksilver Scientific, Inc., Urban Moonshine, Herbal Supplies Pty Ltd., Granary Herbs Ltd., St. Francis Herb Farm, Botanica, Zizia Botanicals, Arete Earth Based Wellness, Equinox Botanicals, Flora Health Shop, Hella Cocktails, Bittersberg, Nanton Neutraceutical Ltd ,and Nature's Way.
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