PUBLISHER: Allied Market Research | PRODUCT CODE: 1298421
PUBLISHER: Allied Market Research | PRODUCT CODE: 1298421
Subscriber data is a crucial commodity for network carriers worldwide, as it can be leveraged to provide customized services and optimize applications to the market based upon subscriber preferences. This creates opportunities for new and highly focused applications and services. Optimally leveraging subscriber data also facilitates revenue expansion as well as improved customer loyalty and profitability are the foundations of the subscriber data management market. However, access to subscriber data is often a challenge for network operators. This is due largely to subscriber data being stored in a non-unified, distributed architecture that consists of a variety of different network elements and services. This legacy subscriber data architecture approach is often vendor-specific, which makes it costly to establish and maintain a consolidated view of the operational data.
Factors such as growing digitalization and rising adoption of cloud-based services across the world are positively impacting the growth of the market. In addition, the increase in adoption of subscriber data management solutions to enhance operation & productivity strengthens the growth of the market. Furthermore, communications service providers are investing in 5G networks, a trend that is expected to provide lucrative growth opportunities for the market during the forecast period. Moreover, the growing number of mobile devices and NFV and IP system deployments, combined with increasing demand for advanced network technologies such as LTE and VoLTE, has led to significant growth in the subscriber data management market. However, security & privacy concerns related to the data hamper the growth of the market.
The subscriber data management market is segmented into solution, network type, deployment model, enterprise size, application type, and region. By solution, it is classified into subscriber data repository, subscriber policy management, subscriber identity management and subscriber location and device information management. Depending on network type, it is divided into mobile networks and fixed networks. Based on deployment model, it is divided into on-premises and cloud. On the basis of enterprise size, the market is bifurcated into small & medium-sized enterprises and large enterprises. As per application type, the market is classified into mobile, voice over internet protocol (VoIP) and others. Region wise, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
The market players operating in the subscriber data management market include: Amdocs Inc., Cisco System, Inc., Computaris International, Hewlett Packard Enterprise Company, Huawei Technologies Co., Ltd., Nokia Corporation, Optiva, Inc., Oracle Corporation, Telefonaktiebolaget LM Ericsson, and ZTE Corporation. These major players have adopted various key development strategies such as business expansion, new product launches, and partnerships, which help drive the growth of the subscriber data management market globally.