PUBLISHER: Allied Market Research | PRODUCT CODE: 1298408
PUBLISHER: Allied Market Research | PRODUCT CODE: 1298408
A recommendation engine is a type of data filtering tool that uses machine learning algorithms to recommend the most relevant items to a particular user or customer. In addition, it operates on the principle of finding patterns in consumer behavior data, which can be collected implicitly or explicitly.
Rise in adoption of digital technologies and increase in focus enhance customer experience, which boost the growth of the global recommendation engine market. In addition, increase in use of the deep learning technology in AI recommendation engine solution positively impacts the growth of the recommendation engine market. However, lack of skills & expertise and concerns over accessing customers' personal data hamper the recommendation engine market growth. On the contrary, increase in demand to analyze large volume of data is expected to offer remunerative opportunities for expansion of the recommendation engine market during the forecast period.
The recommendation engine market is segmented on the basis of by type, deployment model, application type, enterprise size, industry vertical, and region. On the basis of type, the market is categorized into collaborative filtering, content-based filtering, and hybrid recommendation. On the basis of deployment model, the market is bifurcated into on-premise and cloud. On the basis of enterprise size, the market is bifurcated into large enterprises and SMEs. By application type, the market is divided into personalized campaigns & customer delivery, strategy operations & planning, and product planning & proactive asset management. By industry vertical, it is classified into BFSI, IT & telecom, healthcare & life science, retail & consumer goods, media & entertainment, and others. By region, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
The key players that operate in the recommendation engine market are: Adobe, Amazon Web Services, Google LLC, Hewlett Packard Enterprise Development LP, IBM Corporation, Intel Corporation, Microsoft Corporation, Oracle Corporation, Salesforce, Inc., and SAP SE. These players have adopted various strategies to increase their market penetration and strengthen their position in the industry.