PUBLISHER: Allied Market Research | PRODUCT CODE: 1239586
PUBLISHER: Allied Market Research | PRODUCT CODE: 1239586
SMS firewall assist in protecting the network from SMS fraud and scam along with preventing any unwanted access to the network. The services enable operator to allow what traffic can be transported through network. It offers signaling and content filtering capabilities. Furthermore, the technology is extensively utilized across various industry verticals such as government, healthcare, banking, financial services and insurance and media and entertainment. It is being adopted by large as well as small and medium enterprises.
The rise in the adoption of application to person messaging, and the increasing privacy and security concerns are the factors driving the short message service (SMS) firewall market growth. In addition, countering SMS illicit practices such as SMS spoofing, SMS phishing, and SMS spamming drive the growth of the short message service (SMS) firewall market size. However, lack of technological knowledge among users, and the rise in the number of cyberattacks hampering the growth of the short message service (SMS) firewall market. On the contrary, the trend of mobile marketing through SMS, and the demand for next-generation SMS firewalls will provide major lucrative opportunities for growth of the short message service (SMS) firewall market.
The short message service (SMS) firewall market is segmented on the basis of component, SMS type, deployment mode, SMS traffic, and end user. By component, it is segmented into platform and services. By SMS type, it is segmented into A2P messages and P2A messages. By deployment mode, it is bifurcated into on-premise and cloud. By SMS traffic, it is segmented into national SMS traffic and international SMS traffic. By end user, it is segmented into BFSI, IT & telecom, retail and e-commerce, healthcare, media & entertainment, government and public sector, and others. By region, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
The report analyzes the profiles of key players operating in the short message service (SMS) firewall market such as AdaptiveMobile Security, BICS, Cellusys, Comviva, Infobip Ltd., Mobileum, Monty Mobile, Proofpoint, Sinch, and TATA Communications. These players have adopted various strategies to increase their market penetration and strengthen their position in the short message service (SMS) firewall market share.