PUBLISHER: Allied Market Research | PRODUCT CODE: 1239494
PUBLISHER: Allied Market Research | PRODUCT CODE: 1239494
The utilization of information in the form of text, pictures, music, and other virtual upgrades that are combined with physical items is known as augmented reality (AR). This "real world" component is what sets augmented reality apart from virtual reality. As opposed to a simulation, augmented reality (AR) combines and enhances the user's engagement with the actual environment.
There is a rising adoption of augmented reality in BFSI among the end user due to the easy access to solutions and the opportunity to carry out whatever activities they want easily from anywhere across globe. Furthermore, as consumer preferences shift, lenders have begun to focus on improving customer service through technology. Additionally, the most important aspect of utilizing augmented reality technologies in the financial sector is the visualization of data. Accordingly, advanced augmented reality-backed stock trading and investing has created a way for participants to track and visualize the financial market with greater depth in a three-dimensional and interactive environment. However, privacy of the users data, is restraining the growth of the augmented reality in BFSI market. A large amount of personal and sensitive data is potentially vulnerable to breaches and can be accessed by malicious entities. Thus, such factors is restraining the growth of the Augmented reality in BFSI market. On the contrary growing use of artificial intelligence is helping to boost the augmented reality in BFSI market. Furthermore, it enables banks and financial institution to manage record-level high-speed data to receive valuable insights. Moreover, artificial intelligence comprises a broad set of technologies, including, but are not limited to, machine learning, natural language processing, expert systems, vision, speech, planning, and robotics, etc. Therefore, adoption of artificial intelligence & machine in the BFSI industry is expected to provide lucrative growth opportunities for the market in the coming years.
The augmented reality in BFSI market is segmented based on component, deployment mode, application, end user, and region. By component, it is segmented into hardware, software and services. By deployment mode, it is bifurcated into on-premise and cloud. On the basis of application, the augmented reality in BFSI market is segmented into APIs and SDKs, application delivery networks (ADNs), content delivery networks (CDN), customer relationship management (CRM), and others. By end user, the augmented reality in BFSI market is bifurcated into banks, insurance companies, credit unions, and NBFCs. By region, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
The report analyzes the profiles of key players operating in the loan management software market such as Microsoft, Samsung, Oracle, IBM, Magic Leap, Inc., Blippar Group Limited, 3rockAR, Plain Concepts, VisionLabs, and Vuzix. These players have adopted various strategies to increase their market penetration and strengthen their position in the loan management software industry.