Marketing Analytics Software Market By Deployment Model, By Enterprise Size, By Application, By Industry Vertical : Global Opportunity Analysis and Industry Forecast, 2021-2031

Description

List of Tables

Marketing analytics software helps businesses to gather data from multiple sources and channels to identify which marketing initiatives are performing well and which have room for improvement. In addition, leveraging marketing analytics software is imperative when calculating ROI on marketing campaigns, which helps optimize digital marketing spending. Moreover, with the help of marketing analytics tools, marketers can operate more efficiently by learning how to allocate their time in a better way.

Surge in usage of social media channel and rise in employment of big data analytics boost the growth of the global marketing analytics software market. In addition, the incremental need to gauge customer behavior positively impacts the growth of the market. However, high cost of deployment hampers the marketing analytics software market growth. On the contrary, growth in advanced technology such as 5G is expected to offer remunerative opportunities for the expansion of the marketing analytics software market during the forecast period.

The marketing analytics software market is segmented on the basis of deployment model, enterprise size, application, industry vertical, and region. On the basis of the deployment model, the market is fragmented into on-premise and cloud. On the basis of enterprise size, the market is bifurcated into large enterprises and SMEs. On the basis of application, the market is classified into social media marketing, E-mail marketing, search engine marketing, content marketing, and others. By industry vertical, it is categorized into retail, consumer goods, industrial, BFSI, media & communication, healthcare, and others. By region, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.

The key players that operate in the marketing analytics software market are Accenture, Adobe Inc., Google Inc., Funnel, IBM Corporation, Oracle Corporation, RTB Digital Media Corporation, SAS Institute Inc., Tableau Software LLC, Teradata Corporation. These players have adopted various strategies to increase their market penetration and strengthen their position in the industry.

KEY BENEFITS FOR STAKEHOLDERS

The study provides an in-depth analysis of the global marketing analytics software market forecast along with the current and future trends to explain the imminent investment pockets.
Information about key drivers, restraints, and opportunities and their impact analysis on global marketing analytics software market trends is provided in the report.
The Porter's five forces analysis illustrates the potency of the buyers and suppliers operating in the industry.
The quantitative analysis of the market from 2022 to 2031 is provided to determine the market potential.

Key Market Segments

By Deployment Model

On Premise
Cloud

By Enterprise Size

SMEs
Large Enterprise

By Application

Social Media Marketing
E mail Marketing
Search Engine Marketing
Content Marketing
Others

By Industry Vertical

Retail
Consumer Goods
Industrial
BFSI
Media and Communication
Healthcare
Others

By Region

North America
- U.S.
- Canada
Europe
- UK
- Germany
- France
- Spain
- Italy
- Rest of Europe
Asia-Pacific
- China
- Japan
- South Korea
- India
- Australia
- Rest of Asia-Pacific
LAMEA
- Latin America
- Middle East
- Africa
Key Market Players
- Accenture
- Adobe Inc.
- Google
- funnel.io
- ibm corporation
- Oracle Corporation
- SAS Institute Inc.
- Tableau Software LLC
- Teradata Corporation
- Improvado Inc

Product Code: A31619

CHAPTER 1:INTRODUCTION

1.1.Report description
1.2.Key market segments
1.3.Key benefits to the stakeholders
1.4.Research Methodology
- 1.4.1.Secondary research
- 1.4.2.Primary research
- 1.4.3.Analyst tools and models

CHAPTER 2:EXECUTIVE SUMMARY

2.1.Key findings of the study
2.2.CXO Perspective

CHAPTER 3:MARKET OVERVIEW

3.1.Market definition and scope
3.2.Key findings
- 3.2.1.Top investment pockets
3.3.Porter's five forces analysis
3.4.Top player positioning
3.5.Market dynamics
- 3.5.1.Drivers
- 3.5.2.Restraints
- 3.5.3.Opportunities
3.6.COVID-19 Impact Analysis on the market

CHAPTER 4: MARKETING ANALYTICS SOFTWARE MARKET, BY DEPLOYMENT MODEL

4.1 Overview
- 4.1.1 Market size and forecast
4.2 On Premise
- 4.2.1 Key market trends, growth factors and opportunities
- 4.2.2 Market size and forecast, by region
- 4.2.3 Market share analysis by country
4.3 Cloud
- 4.3.1 Key market trends, growth factors and opportunities
- 4.3.2 Market size and forecast, by region
- 4.3.3 Market share analysis by country

CHAPTER 5: MARKETING ANALYTICS SOFTWARE MARKET, BY ENTERPRISE SIZE

5.1 Overview
- 5.1.1 Market size and forecast
5.2 Large Enterprise
- 5.2.1 Key market trends, growth factors and opportunities
- 5.2.2 Market size and forecast, by region
- 5.2.3 Market share analysis by country
5.3 SMEs
- 5.3.1 Key market trends, growth factors and opportunities
- 5.3.2 Market size and forecast, by region
- 5.3.3 Market share analysis by country

CHAPTER 6: MARKETING ANALYTICS SOFTWARE MARKET, BY APPLICATION

6.1 Overview
- 6.1.1 Market size and forecast
6.2 Social Media Marketing
- 6.2.1 Key market trends, growth factors and opportunities
- 6.2.2 Market size and forecast, by region
- 6.2.3 Market share analysis by country
6.3 E mail Marketing
- 6.3.1 Key market trends, growth factors and opportunities
- 6.3.2 Market size and forecast, by region
- 6.3.3 Market share analysis by country
6.4 Search Engine Marketing
- 6.4.1 Key market trends, growth factors and opportunities
- 6.4.2 Market size and forecast, by region
- 6.4.3 Market share analysis by country
6.5 Content Marketing
- 6.5.1 Key market trends, growth factors and opportunities
- 6.5.2 Market size and forecast, by region
- 6.5.3 Market share analysis by country
6.6 Others
- 6.6.1 Key market trends, growth factors and opportunities
- 6.6.2 Market size and forecast, by region
- 6.6.3 Market share analysis by country

CHAPTER 7: MARKETING ANALYTICS SOFTWARE MARKET, BY INDUSTRY VERTICAL

7.1 Overview
- 7.1.1 Market size and forecast
7.2 Retail
- 7.2.1 Key market trends, growth factors and opportunities
- 7.2.2 Market size and forecast, by region
- 7.2.3 Market share analysis by country
7.3 Consumer Goods
- 7.3.1 Key market trends, growth factors and opportunities
- 7.3.2 Market size and forecast, by region
- 7.3.3 Market share analysis by country
7.4 Industrial
- 7.4.1 Key market trends, growth factors and opportunities
- 7.4.2 Market size and forecast, by region
- 7.4.3 Market share analysis by country
7.5 BFSI
- 7.5.1 Key market trends, growth factors and opportunities
- 7.5.2 Market size and forecast, by region
- 7.5.3 Market share analysis by country
7.6 Media and Communication
- 7.6.1 Key market trends, growth factors and opportunities
- 7.6.2 Market size and forecast, by region
- 7.6.3 Market share analysis by country
7.7 Healthcare
- 7.7.1 Key market trends, growth factors and opportunities
- 7.7.2 Market size and forecast, by region
- 7.7.3 Market share analysis by country
7.8 Others
- 7.8.1 Key market trends, growth factors and opportunities
- 7.8.2 Market size and forecast, by region
- 7.8.3 Market share analysis by country

CHAPTER 8: MARKETING ANALYTICS SOFTWARE MARKET, BY REGION

8.1 Overview
- 8.1.1 Market size and forecast
8.2 North America
- 8.2.1 Key trends and opportunities
- 8.2.2 North America Market size and forecast, by Deployment Model
- 8.2.3 North America Market size and forecast, by Enterprise Size
- 8.2.4 North America Market size and forecast, by Application
- 8.2.5 North America Market size and forecast, by Industry Vertical
- 8.2.6 North America Market size and forecast, by country
  - 8.2.6.1 U.S.
  - 8.2.6.1.1 Key market trends, growth factors and opportunities
  - 8.2.6.1.2 Market size and forecast, by Deployment Model
  - 8.2.6.1.3 Market size and forecast, by Enterprise Size
  - 8.2.6.1.4 Market size and forecast, by Application
  - 8.2.6.1.5 Market size and forecast, by Industry Vertical
  - 8.2.6.2 Canada
  - 8.2.6.2.1 Key market trends, growth factors and opportunities
  - 8.2.6.2.2 Market size and forecast, by Deployment Model
  - 8.2.6.2.3 Market size and forecast, by Enterprise Size
  - 8.2.6.2.4 Market size and forecast, by Application
  - 8.2.6.2.5 Market size and forecast, by Industry Vertical
8.3 Europe
- 8.3.1 Key trends and opportunities
- 8.3.2 Europe Market size and forecast, by Deployment Model
- 8.3.3 Europe Market size and forecast, by Enterprise Size
- 8.3.4 Europe Market size and forecast, by Application
- 8.3.5 Europe Market size and forecast, by Industry Vertical
- 8.3.6 Europe Market size and forecast, by country
  - 8.3.6.1 UK
  - 8.3.6.1.1 Key market trends, growth factors and opportunities
  - 8.3.6.1.2 Market size and forecast, by Deployment Model
  - 8.3.6.1.3 Market size and forecast, by Enterprise Size
  - 8.3.6.1.4 Market size and forecast, by Application
  - 8.3.6.1.5 Market size and forecast, by Industry Vertical
  - 8.3.6.2 Germany
  - 8.3.6.2.1 Key market trends, growth factors and opportunities
  - 8.3.6.2.2 Market size and forecast, by Deployment Model
  - 8.3.6.2.3 Market size and forecast, by Enterprise Size
  - 8.3.6.2.4 Market size and forecast, by Application
  - 8.3.6.2.5 Market size and forecast, by Industry Vertical
  - 8.3.6.3 France
  - 8.3.6.3.1 Key market trends, growth factors and opportunities
  - 8.3.6.3.2 Market size and forecast, by Deployment Model
  - 8.3.6.3.3 Market size and forecast, by Enterprise Size
  - 8.3.6.3.4 Market size and forecast, by Application
  - 8.3.6.3.5 Market size and forecast, by Industry Vertical
  - 8.3.6.4 Spain
  - 8.3.6.4.1 Key market trends, growth factors and opportunities
  - 8.3.6.4.2 Market size and forecast, by Deployment Model
  - 8.3.6.4.3 Market size and forecast, by Enterprise Size
  - 8.3.6.4.4 Market size and forecast, by Application
  - 8.3.6.4.5 Market size and forecast, by Industry Vertical
  - 8.3.6.5 Italy
  - 8.3.6.5.1 Key market trends, growth factors and opportunities
  - 8.3.6.5.2 Market size and forecast, by Deployment Model
  - 8.3.6.5.3 Market size and forecast, by Enterprise Size
  - 8.3.6.5.4 Market size and forecast, by Application
  - 8.3.6.5.5 Market size and forecast, by Industry Vertical
  - 8.3.6.6 Rest of Europe
  - 8.3.6.6.1 Key market trends, growth factors and opportunities
  - 8.3.6.6.2 Market size and forecast, by Deployment Model
  - 8.3.6.6.3 Market size and forecast, by Enterprise Size
  - 8.3.6.6.4 Market size and forecast, by Application
  - 8.3.6.6.5 Market size and forecast, by Industry Vertical
8.4 Asia-Pacific
- 8.4.1 Key trends and opportunities
- 8.4.2 Asia-Pacific Market size and forecast, by Deployment Model
- 8.4.3 Asia-Pacific Market size and forecast, by Enterprise Size
- 8.4.4 Asia-Pacific Market size and forecast, by Application
- 8.4.5 Asia-Pacific Market size and forecast, by Industry Vertical
- 8.4.6 Asia-Pacific Market size and forecast, by country
  - 8.4.6.1 China
  - 8.4.6.1.1 Key market trends, growth factors and opportunities
  - 8.4.6.1.2 Market size and forecast, by Deployment Model
  - 8.4.6.1.3 Market size and forecast, by Enterprise Size
  - 8.4.6.1.4 Market size and forecast, by Application
  - 8.4.6.1.5 Market size and forecast, by Industry Vertical
  - 8.4.6.2 Japan
  - 8.4.6.2.1 Key market trends, growth factors and opportunities
  - 8.4.6.2.2 Market size and forecast, by Deployment Model
  - 8.4.6.2.3 Market size and forecast, by Enterprise Size
  - 8.4.6.2.4 Market size and forecast, by Application
  - 8.4.6.2.5 Market size and forecast, by Industry Vertical
  - 8.4.6.3 South Korea
  - 8.4.6.3.1 Key market trends, growth factors and opportunities
  - 8.4.6.3.2 Market size and forecast, by Deployment Model
  - 8.4.6.3.3 Market size and forecast, by Enterprise Size
  - 8.4.6.3.4 Market size and forecast, by Application
  - 8.4.6.3.5 Market size and forecast, by Industry Vertical
  - 8.4.6.4 India
  - 8.4.6.4.1 Key market trends, growth factors and opportunities
  - 8.4.6.4.2 Market size and forecast, by Deployment Model
  - 8.4.6.4.3 Market size and forecast, by Enterprise Size
  - 8.4.6.4.4 Market size and forecast, by Application
  - 8.4.6.4.5 Market size and forecast, by Industry Vertical
  - 8.4.6.5 Australia
  - 8.4.6.5.1 Key market trends, growth factors and opportunities
  - 8.4.6.5.2 Market size and forecast, by Deployment Model
  - 8.4.6.5.3 Market size and forecast, by Enterprise Size
  - 8.4.6.5.4 Market size and forecast, by Application
  - 8.4.6.5.5 Market size and forecast, by Industry Vertical
  - 8.4.6.6 Rest of Asia-Pacific
  - 8.4.6.6.1 Key market trends, growth factors and opportunities
  - 8.4.6.6.2 Market size and forecast, by Deployment Model
  - 8.4.6.6.3 Market size and forecast, by Enterprise Size
  - 8.4.6.6.4 Market size and forecast, by Application
  - 8.4.6.6.5 Market size and forecast, by Industry Vertical
8.5 LAMEA
- 8.5.1 Key trends and opportunities
- 8.5.2 LAMEA Market size and forecast, by Deployment Model
- 8.5.3 LAMEA Market size and forecast, by Enterprise Size
- 8.5.4 LAMEA Market size and forecast, by Application
- 8.5.5 LAMEA Market size and forecast, by Industry Vertical
- 8.5.6 LAMEA Market size and forecast, by country
  - 8.5.6.1 Latin America
  - 8.5.6.1.1 Key market trends, growth factors and opportunities
  - 8.5.6.1.2 Market size and forecast, by Deployment Model
  - 8.5.6.1.3 Market size and forecast, by Enterprise Size
  - 8.5.6.1.4 Market size and forecast, by Application
  - 8.5.6.1.5 Market size and forecast, by Industry Vertical
  - 8.5.6.2 Middle East
  - 8.5.6.2.1 Key market trends, growth factors and opportunities
  - 8.5.6.2.2 Market size and forecast, by Deployment Model
  - 8.5.6.2.3 Market size and forecast, by Enterprise Size
  - 8.5.6.2.4 Market size and forecast, by Application
  - 8.5.6.2.5 Market size and forecast, by Industry Vertical
  - 8.5.6.3 Africa
  - 8.5.6.3.1 Key market trends, growth factors and opportunities
  - 8.5.6.3.2 Market size and forecast, by Deployment Model
  - 8.5.6.3.3 Market size and forecast, by Enterprise Size
  - 8.5.6.3.4 Market size and forecast, by Application
  - 8.5.6.3.5 Market size and forecast, by Industry Vertical

CHAPTER 9: COMPANY LANDSCAPE

9.1. Introduction
9.2. Top winning strategies
9.3. Product Mapping of Top 10 Player
9.4. Competitive Dashboard
9.5. Competitive Heatmap
9.6. Key developments

CHAPTER 10: COMPANY PROFILES

10.1 Accenture
- 10.1.1 Company overview
- 10.1.2 Company snapshot
- 10.1.3 Operating business segments
- 10.1.4 Product portfolio
- 10.1.5 Business performance
- 10.1.6 Key strategic moves and developments
10.2 Adobe Inc.
- 10.2.1 Company overview
- 10.2.2 Company snapshot
- 10.2.3 Operating business segments
- 10.2.4 Product portfolio
- 10.2.5 Business performance
- 10.2.6 Key strategic moves and developments
10.3 Google
- 10.3.1 Company overview
- 10.3.2 Company snapshot
- 10.3.3 Operating business segments
- 10.3.4 Product portfolio
- 10.3.5 Business performance
- 10.3.6 Key strategic moves and developments
10.4 funnel.io
- 10.4.1 Company overview
- 10.4.2 Company snapshot
- 10.4.3 Operating business segments
- 10.4.4 Product portfolio
- 10.4.5 Business performance
- 10.4.6 Key strategic moves and developments
10.5 ibm corporation
- 10.5.1 Company overview
- 10.5.2 Company snapshot
- 10.5.3 Operating business segments
- 10.5.4 Product portfolio
- 10.5.5 Business performance
- 10.5.6 Key strategic moves and developments
10.6 Oracle Corporation
- 10.6.1 Company overview
- 10.6.2 Company snapshot
- 10.6.3 Operating business segments
- 10.6.4 Product portfolio
- 10.6.5 Business performance
- 10.6.6 Key strategic moves and developments
10.7 SAS Institute Inc.
- 10.7.1 Company overview
- 10.7.2 Company snapshot
- 10.7.3 Operating business segments
- 10.7.4 Product portfolio
- 10.7.5 Business performance
- 10.7.6 Key strategic moves and developments
10.8 Tableau Software LLC
- 10.8.1 Company overview
- 10.8.2 Company snapshot
- 10.8.3 Operating business segments
- 10.8.4 Product portfolio
- 10.8.5 Business performance
- 10.8.6 Key strategic moves and developments
10.9 Teradata Corporation
- 10.9.1 Company overview
- 10.9.2 Company snapshot
- 10.9.3 Operating business segments
- 10.9.4 Product portfolio
- 10.9.5 Business performance
- 10.9.6 Key strategic moves and developments
10.10 Improvado Inc
- 10.10.1 Company overview
- 10.10.2 Company snapshot
- 10.10.3 Operating business segments
- 10.10.4 Product portfolio
- 10.10.5 Business performance
- 10.10.6 Key strategic moves and developments