Research, Decision Tools, & Custom Advice
The Personalization Platforms research critically evaluates the weaknesses and strengths of 9 Personalization products.
Features
- Get the inside scoop that will make you look smart
- Obtain external validation of your strategy and decisions
- Receive one-on-one help to solve your thorniest problems
- Get to a short list in minutes
- Get supporting artifacts to explain to your peers
- Transition to pilot projects faster
- Learn how much these tools really cost
- Learn how to negotiate a better deal
- Learn about hidden costs and gotchas
- Obtain relevant education for business and IT stakeholders
- Get team-based workshops to put everyone on the same page
- Obtain a common vocabulary for how the tools really work
- Learn the real story about vendor weaknesses to combat marketing hype
- Don't pick the wrong tool
- Discover a vendor you didn't know
Vendors Evaluated
Suite Vendors
- Acoustic: Acoustic Personalization
- Adobe: Adobe Target
- Kibo: Monetate/Certona
- Optimizely: Optimizely
- Oracle: Oracle Maxymiser
- Salesforce: Interaction Studio
- SAP: Emarsys
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Independent Players
- Algonomy: Omnichannel Personalization
- Dynamic Yield: Dynamic
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